Senior Manager, Marketing Analytics- Gastroenterology

Job description

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. Purpose AbbVie’s Gastroenterology Franchise is seeking a highly analytical and business-oriented professional to support marketing and commercial initiatives across the Ulcerative Colitis and Crohn’s Disease markets. The Senior Manager, Gastroenterology Marketing Analytics will deliver analyses, insights, and recommendations that inform brand strategy, customer engagement, launch planning, and commercial execution. The individual will use advanced analytics, pharmaceutical data, and artificial intelligence tools to identify market opportunities, evaluate performance, automate analytical processes, and develop actionable recommendations for Marketing and Sales leadership. The successful candidate must be able to translate complex information into a clear business narrative and communicate effectively with stakeholders at all levels of the organization. Major Responsibilities Gastroenterology market analyticsAnalyze physician, account, patient, payer, and competitive data across the Ulcerative Colitis and Crohn’s Disease markets. Evaluate national and subnational market performance, including patient starts, new-to-brand prescriptions, switches, persistence, adherence, fulfillment, and other relevant commercial metrics. Identify emerging market trends, competitive dynamics, customer opportunities, and potential risks to brand performance. Develop actionable recommendations to improve commercial execution and business performance. Brand strategy and business partnershipServe as a strategic analytics partner to Gastroenterology Marketing, Sales, Finance, Forecasting, Market Access, Patient Services, and other cross-functional stakeholders. Partner with Marketing and Sales leadership to align analytics priorities with brand strategy and key business objectives. Translate business questions into structured analytical plans and recommendations. Develop clear narratives that connect analytical findings to strategic and tactical actions. Promotional investment and omnichannel analyticsDevelop fact-based promotional investment strategies using marketing mix modeling, business optimization, customer engagement analytics, and other advanced analytical methods. Assess the effectiveness of personal and non-personal promotional channels. Establish near-term key performance indicators and longer-term return-on-investment measurements. Recommend opportunities to optimize channel mix, customer engagement, audience targeting, sequencing, and promotional investment. Patient and customer analyticsConduct patient journey, physician journey, account opportunity, segmentation, and targeting analyses. Evaluate patient movement from treatment initiation through approval, fulfillment, continuation, switching, rejection, reversal, or abandonment. Analyze physician and account behavior to identify opportunities for improved customer engagement. Integrate multiple data sources to develop a comprehensive view of Gastroenterology market dynamics. Forecasting and financial planningSupport monthly estimates, annual operating plans, long-range plans, and other financial planning deliverables. Partner with Forecasting and Finance to identify key business drivers and underlying assumptions. Provide analytical inputs that improve forecast accuracy and explain changes in Ulcerative Colitis and Crohn’s Disease performance. Evaluate the potential commercial impact of market events, competitive developments, label expansions, and new indications. Advanced analytics and artificial intelligenceApply advanced analytics, machine learning, generative AI, and automation to address critical commercial questions. Use AI tools to accelerate data exploration, analytical development, quality control, insight generation, documentation, and visualization. Develop reusable AI-enabled workflows that improve analytical speed, consistency, and efficiency. Identify appropriate use cases for generative AI while following company requirements related to data privacy, information security, compliance, and responsible AI. Evaluate AI-generated outputs for accuracy, completeness, bias, reproducibility, and business relevance. Cross-functional integration and communicationCollaborate with cross-functional analytics partners to deliver integrated insights and recommendations. Present analytical findings to Marketing, Sales, Finance, Forecasting, Market Access, Patient Services, and senior leadership. Communicate complex analytical methods and findings in clear business language. Influence decisions through strong analytical reasoning, business judgment, and effective storytelling. Supplier and project managementLead analytical projects from business-question development through implementation and final recommendations. Manage external suppliers, consultants, offshore resources, and analytics partners. Establish clear deliverables, timelines, quality standards, and validation processes. Ensure analytical work fully leverages available data while meeting business, technical, financial, privacy, and compliance requirements. Required Qualifications Bachelor’s degree in analytics, statistics, economics, mathematics, computer science, data science, engineering, marketing, business, or a related quantitative discipline. Seven or more years of relevant experience in marketing analytics, commercial analytics, sales analytics, advanced analytics, or a closely related field. Experience using sales and marketing information to develop business strategies and recommendations. Strong analytical reasoning, intellectual curiosity, business acumen, and problem-solving skills. Hands-on experience with pharmaceutical data, including patient-level, physician-level, account-level, sales, payer, formulary, specialty pharmacy, and promotional data. Experience with third-party pharmaceutical data sources such as IQVIA or Symphony Health data, including APLD, DDD, Xponent, NSP, NPA, or comparable datasets. Experience in one or more analytical domains, including patient analytics, segmentation and targeting, promotional optimization, omnichannel analytics, forecasting, launch analytics, digital analytics, market access analytics, or marketing mix measurement. Experience developing key performance indicators, measurement plans, dashboards, and return-on-investment assessments. Strong communication, presentation, influencing, and analytical storytelling skills. Demonstrated ability to lead projects, manage competing priorities, and work effectively in a fast-paced, matrixed organization. Experience managing external suppliers, analytics vendors, or consulting partners. Required AI and Technology Experience Candidates must demonstrate hands-on professional experience with the following: Artificial intelligence and generative AI for commercial analytics, data exploration, insight generation, automation, and business problem-solving. Microsoft Copilot, including its use for analysis, summarization, content development, workflow acceleration, and productivity. Claude, including its use for business analysis, synthesis, quality control, and complex problem-solving. Claude Code, including its use for developing, reviewing, debugging, or automating analytical workflows and code-based processes. Prompt development and iterative refinement to obtain accurate, structured, and business-relevant outputs from generative AI tools. Validation of AI-generated analyses, code, summaries, and recommendations before using them for business de