Tokyo Senior Manager Golf BU Brand Marketing Toky

Job description

Purpose & Overall Relevance for the Organization Lead the execution of adidas Golf Japan's brand marketing strategy to drive brand desirability, consumer engagement, and commercial growth. This role partners closely with the Brand Marketing Director to shape locally relevant strategies and owns the end-to-end execution of integrated marketing programs across all consumer touchpoints. The position serves as a key connector between Japan and Global Golf BU, ensuring strong alignment while maximizing local market impact. Key Responsibilities: Partner with the Brand Marketing Director to develop and implement short- and long-term brand marketing strategies for adidas Golf Japan. Own and execute the seasonal brand marketing calendar aligned with business objectives and Global Golf BU priorities. Lead integrated marketing campaigns across retail, digital, social, PR, influencer, event, sponsorship, and partner channels. Translate global brand direction into locally relevant marketing programs that resonate with Japanese consumers while maintaining brand consistency. Identify consumer insights, market trends, and business opportunities to strengthen brand positioning and competitiveness. Collaborate closely with Merchandising, Sales, Retail, E-Commerce, Sports Marketing, and Global teams to deliver seamless consumer experiences, managing external agencies, production partners, and vendors to ensure best-in-class execution. Build strong relationships with Global Golf BU stakeholders and proactively drive alignment across regional and local functions. Manage marketing budgets and resources to maximize effectiveness and business impact. Measure campaign performance and derive actionable insights to continuously optimize future initiatives. Coach and support team members, fostering collaboration, accountability, and a high-performance culture. Key Relationships: Internal Golf BU Japan (Merchandising, Sports Marketing, GTM Operations) Brand Marketing Japan Wholesale, Retail & E-Commerce Teams Global Golf BU Brand Marketing Creation Center Tokyo Finance, Legal & Procurement External Media Agencies Creative & Production Agencies PR & Influencer Agencies Retail / ISC Vendors Knowledge, Skills and Abilities: 8+ years of experience in Brand Marketing, Consumer Marketing, Sports Marketing, or related fields. Proven experience leading integrated marketing campaigns for leading consumer brands. Strong understanding of the full marketing mix including retail, digital, PR, influencer, events, sponsorship, and content. Demonstrated ability to execute marketing strategies and manage complex cross-functional projects. Strong stakeholder management and influencing skills across local and global organizations. Experience managing agencies, external partners, and marketing budgets. Strategic mindset with strong analytical and problem-solving capabilities. Passion for sports and golf, with a strong understanding of consumer culture and market trends. Strong presentation and communication skills. Business-level English and fluent Japanese. Bachelor's degree or above. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. Job Title: Senior Manager Golf BU Brand Marketing TEAM: Brand Management & Communications Location: Tokyo State: Toky Country/Region: JP Contract Type: Full time Number: 551957 Date: Nov 10, 2026 Apply now » Find similar jobs: Home Search Jobs Imprint Legal Notice Privacy Notice Contact Opens in a new tab. Opens in a new tab. Opens in a new tab. THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2026 adidas. All Rights Reserved.