Field Marketing Manager, Korea

Job description

ABOUT MISTRAL Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector, co-creating customized AI systems that they can run on their terms. We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited. About the role You'll bring together two important parts of our go-to-market strategy. First, enterprise growth. You'll work with sales to build demand and accelerate opportunities across Korea's most important and highly regulated organizations, including the major conglomerates (chaebol), financial institutions, telecommunications companies, and other strategic accounts. Second, sovereign and public sector. Korea has a strong national agenda around AI capability, technology sovereignty, and digital government. You'll help build trusted relationships with government agencies, public institutions, and policy stakeholders through executive engagement, policy-led conversations, roundtables, and high-touch experiences. This is an opportunity to build the playbook rather than inherit one. As the first marketer in the country, you'll have significant ownership over strategy and execution, with the autonomy to experiment, move quickly, and see a direct connection between your work and Mistral's growth in Korea. WHAT YOU'LL DO CREATE EXCEPTIONAL FIELD EXPERIENCES - Own the strategy and execution of Korean events, industry conferences, executive briefings, customer experiences, and intimate leadership gatherings. - Develop experiences that go beyond traditional events, creating meaningful conversations between Mistral, customers, partners, and industry leaders. - Balance strategic thinking with hands-on execution, from developing the program concept to being on-site to make it happen. - Manage project timelines, vendor relationships, logistics, and speaker coordination with precision. - Establish Mistral's presence in key local moments, from AI and cloud industry events to executive forums and closed-door roundtables. CRAFT THE KOREAN MARKETING STRATEGY - Develop and execute Mistral's field marketing strategy for Korea, translating global priorities into locally relevant programs. - Work closely with the local sales team to identify market opportunities, priority accounts, and the programs that can have the greatest commercial impact. - Own and optimize the Korean field marketing budget aligned to GTM objectives. - Establish a clear view of marketing performance, from engagement and account penetration through to pipeline and revenue contribution; analyze results, extract learnings, and iterate. BUILD TRUSTED RELATIONSHIPS WITH GOVERNMENT AND PUBLIC SECTOR - Create high-touch marketing programs for government and public sector audiences, including executive roundtables, VIP briefings, and delegation visits. - Help position Mistral as a credible and trusted partner in conversations around AI, technology sovereignty, and digital transformation. - Work closely with sales and leadership to create meaningful engagement with senior government and public-sector stakeholders. ACCELERATE STRATEGIC ENTERPRISE ACCOUNTS - Partner with the sales team to develop account-based marketing strategies across priority accounts, including the large conglomerates and regulated enterprises that define the Korean market. - Create highly targeted 1:1 and 1:few campaigns designed to open doors, deepen relationships, and accelerate complex, relationship-driven sales cycles. - Connect campaigns, events, content, and executive engagement into cohesive account strategies that move opportunities forward. SUPPORT THE LOCAL ECOSYSTEM - Develop joint marketing and go-to-market programs with strategic local partners, including Korean GSIs, cloud providers, and technology partners. - Work with partners to extend Mistral's reach and create new opportunities for customer engagement. - Identify new partnership opportunities that can strengthen Mistral's position in Korea. BRING KOREA'S VOICE TO MISTRAL - Represent the needs, insights, and opportunities of the Korean market within the global marketing organization. - Partner with Product Marketing and Demand Generation to adapt global messaging, campaigns, and assets for the local market, including Korean-language localization. - Bring a deep understanding of local customer needs, culture, regulations, and competitive dynamics to inform our global strategy. - Identify what is working in-market and turn those learnings into repeatable approaches. WHAT WE'RE LOOKING FOR