Performance Marketer

Job description

Position Title: Performance Marketer Exp: 2+ years Job Location: Remote Job Type: Part-time, freelance or contract Working Hours: Flexible, overlapping UK business hours or US Eastern business hours About the role We are looking for a Performance Marketer on a contract-to-hire basis to independently own and drive paid media outcomes for our international e-commerce and service-based clients. You will manage Google Ads and Meta Ads campaigns end-to-end from strategy and setup through daily optimisation and reporting. This is a remote, individual-contributor role for someone who can operate with minimal supervision. Immediate joining required. Roles and Responsibilities: Manage and optimize Google Ads and Meta Ads campaigns for international e-commerce and service-based clients. Develop and refine paid advertising strategies with a clear focus on ROI and profitability. Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization. Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis. Track and analyze campaign performance, delivering clear weekly and monthly reports with actionable insights and recommendations. Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance. Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team. Apply AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency. Must-Have Requirements: Strong expertise in Google Ads and Meta Ads, backed by proven performance results. Demonstrated experience with international e-commerce and service-based projects. Sound understanding of AI tools for ad creation, workflow support, reporting, and optimisation. Proficiency in GA4, GTM, Meta Business Suite, and performance tracking. Ability to manage multiple projects efficiently in a fast-paced environment. Willingness to work remotely using a personal device.