Events Associate

Job description

About the Role : We're hiring an Events Associate to create WITHIN events people actually want to go to: 2 to 4 a month, for the brand leaders we'd love to know better. Most of these will be in-person in cities with lots of brands: New York, LA, San Francisco, Chicago, Miami, Atlanta and others. Some will be content-led (panels, roundtables, workshops), some will just be fun gatherings, and a few will be webinars. None of them will be a stuffy steakhouse dinner. The bar: a great venue, a real reason to be in the room, and guests who leave having met people worth knowing. Done right, those relationships grow into ongoing conversations with our team, and some into long-term partnerships. You'll own each event end to end: the concept, the guest list, the outreach to fill it, the run of show, the WITHIN team on site, and the follow-up. You'll also make our time at industry conferences count, from lining up on-site meetings around our CEO's talks to finding creative ways to get in front of the right people. You'll report to the Director of Partnerships on the Revenue team. Responsibilities include but are not limited to; Concept and plan the events • Pitch and plan 2 to 4 events a month, mixing content-led sessions, social gatherings and the occasional webinar • Scout venues people get excited about (new restaurants, galleries, rooftops, studios, private rooms), not hotel ballrooms • Manage budgets, vendors, venues, catering, collateral, and logistics for every event • Build a calendar that keeps us showing up regularly in our key markets Fill the room with the right people • Personally invite marketing and ecommerce leaders at the brands we want in the room, by email, LinkedIn and phone • Build guest lists with our team so every room has the right mix of people • Manage RSVPs, reminders, and confirmations to cut no-shows Make every event worth the trip • Design the night so networking happens naturally: intros, seating, small-group formats, and bring the right WITHIN people, briefed on who's coming • Own the follow-up so conversations keep going after the night ends: who reaches out, when, and with what • Keep track of how relationships develop from RSVP onward Test and improve, every time • Run at least one test at every event, like a new invite angle, reminder cadence, format, time slot or follow-up sequence • Measure attendance, repeat guests and what happens after each event, and share what's working • Kill what doesn't work and double down on what does • Report back on what each event delivered so we know where to invest Build the community • Grow a network of brand leaders, partners and friends of WITHIN in each city Requirements: • Taste. You know the cool spots in every city, and you throw events people actually want to go to, because the room and the conversation are both worth it • Scrappy. When the venue double-books or the speaker cancels an hour out, you find a fix and the guests never notice • Calm under pressure, always prepared. You're probably type A: run of show done, backups for the backups • A natural host. You can work a room, make the right introductions and make every guest feel welcome • 1 to 3 years in events, field marketing, partnerships, hospitality or a similar role (agency, startup or B2B a plus) • You've planned and run events yourself, even small ones, and you sweat the details • You're comfortable cold calling and reaching out to people you don't know yet, you get creative when email gets ignored, and you don't mind hearing no • You like testing things, you look at the numbers, and you're honest about what didn't work • Strong writing for invites, follow-ups and sponsor decks • Organized enough to juggle several events in different cities at once </