Campaign Management Specialist

Job description

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications:Any Graduation Years of Experience:7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • The planning, executing, tracking and analysis of direct marketing campaigns. • These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for? • Primary skill - Campaign Management - P5 • Secondary skill - Salesforce Marketing Cloud - P5 • Experience in translating performance data and information into actionable insights. • Proven track record working with CRM agencies or third party marketing suppliers. • Customer Segmentation and how it can be applied to data driven campaigns. • Experience with Value Offer Proposition Development. • Sound Knowledge of Customer Insights understanding of current needs and ability to anticipate changes in demand. • Demonstrated ability to manage a range of internal and external stakeholders. • Minimum 5 years experience in CRM Direct Marketing and Marketing Automation systems. • Experience and knowledge with concepts from Direct Marketing customer journey mapping persona building and direct marketing channels existing and emerging. • Ability to understand customer behaviour and pain points continuously analyse the performance of activities deliver clear well reasoned conclusions. • Understanding of test design to carry out data driven marketing initiatives good at understating analytics and a passion for problem solving. Roles and Responsibilities: • Develop and implement all customer journeys and activities end to end across ANZ. • Daily management of the CRM multi channel plans to increase conversion engagement retention and personalisation. • Apply customer segmentation and marketing automation tools to deliver personalised customer communications across multiple touchpoints. • Develop test and document channel development set up journeys and campaign configuration. • Explore new campaign methods test and learn initiatives to improve key KPIs. • Use and develop rigorous testing strategies A B and multivariate to continually optimise all areas of the CRM program. • Identify opportunities of customer behaviour and activity results to better understand customer outcomes their lifecycles and behaviours across channels messaging and offers. • Monitor and evaluate activity results across channels to understand the efficacy of strategies and tactics for improvements. • Work with analytics to identify opportunities improve audience segmentation campaign reporting and optimization. • Work with internal and external Brand teams to ensure messaging is consistent across touchpoints and is utilizing emerging trend in direct channels. • Assist with the coordination of creation production scheduling and deployment of campaigns in automation tools. • Develop and build offers and activities in SFMC Adobe and Comarch loyalty system. Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.