Director, Above Brand Analytics, Neuroscience

Job description

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience. APEX brings together analytics, insights, field planning, data transformation, advanced analytics, and innovation to help AbbVie’s Commercial, Patient Services, and Market Access teams make faster, better-connected decisions. The team serves as a strategic partner to the business, translating data into clear guidance, scalable capabilities, and measurable impact. Within APEX, the Integrated Insights function helps connect market, customer, field, patient, payer, and enterprise data into integrated solutions that support priority decisions across brands, franchises, and above-brand initiatives. The team partners closely with Brand teams, Field Planning, Analytics & Technology (FPAT), Market Access, Patient Services, Finance, Enterprise, Business Technology Solutions (BTS), and other cross-functional teams improve decision quality, reduce fragmentation, and enable timely action. Job Summary The Director of Above Brand Analytics, Neuroscience within APEX plays an instrumental role in maximizing opportunity for AbbVie’s in-market and near-term pipeline products for the Neuroscience portfolio (Migraine, Psychology and Parkinson’s franchises) & entire U.S. Area. The Director provides direct and in-direct leadership for all brand/indication combinations and is responsible for addressing the business needs across the Migraine, Psychology and Parkinson’s franchises (marketing and sales).  They will consult and develop analytic solutions based on business needs across the Neuroscience Franchise to pull through brand strategy and tactics at a national and sub-national level.  They will support the development of strategic direction for analytic data and capabilities, core reporting and Channel Measurement.  The Above Brand Director will lead an analytic team and in addition, this team will provide consultation to the analytic teams that report into the Migraine, Psychiatry and Parkinson’s Insight and Analytics Directors.  The Director provides both direct and indirect influence over franchise analytics, financial forecasts, HCP and Patient targeting, recommendations on SG&A investment, performance measurement and capability advancements.  The Director should demonstrate strong subject matter expertise within the U.S. Neuroscience market environment and have an in-depth understanding of the data and analytic techniques that are needed to influence strategy development and decision-making. They will be an advisor to the President, US Neuroscience VPs of each franchise (Migraine, Psych, and Parkinson’s) Major Responsibilities: Ensure the coordinated and consistent delivery of Neuroscience data structure, analytic insights and key performance metrics that facilitate franchise leaders to lead their business.  Ensure consistent methods are deployed in areas that include data management, patient projection and patient flow modeling.  Build advanced capabilities and adoption within direct and in-direct team members.  Develop people in their Neuroscience-specific knowledge while also expanding their data analytic tool kit. Strategy, Insights and Analytics Shape Neuroscience franchise and portfolio strategy by translating complex data and analytics into actionable recommendations that inform commercial priorities, investment decisions and execution. Provide objective performance narratives that integrate market dynamics, competitive evolution, patient/HCP behavior, access and promotional performance to identify opportunities and risks. Lead analytics supporting Neuroscience pipeline and commercialization priorities, including opportunity assessment, market and patient landscape evaluation, forecasting inputs, launch planning and early performance measurement. Connect pipeline insights with in-market learnings to inform commercialization strategy and enable successful transition from pipeline to launch. Partner with franchise leadership, Finance/Forecasting and other cross-functional stakeholders to provide analytical input into annual planning, long-range planning, forecasting assumptions, SG&A investment, targeting and business optimization decisions. Continue to advance analytics capabilities across Neuroscience, developing and gaining stakeholder alignment on a strategic roadmap spanning national and subnational analytics, pipeline analytics, reporting, advanced analytics and scalable decision-support capabilities. Anticipate recurring business questions and develop scalable reporting, diagnostic and self-service capabilities that shift the organization from reactive analysis toward proactive performance management. Advance Neuroscience reporting and tracking through automation, standardization and streamlined data and analytics workflows, reducing manual effort and improving speed and consistency of insights. Anticipate opportunities to improve decision-making through new data sources, analytical methodologies and technology capabilities, partnering with internal teams and external suppliers to develop and scale effective solutions. Omnichannel, AI & Analytics Transformation Lead the Neuroscience AI Builder agenda, partnering with APEX Enterprise and BTS to identify, develop, operationalize and drive adoption of AI-enabled analytics solutions that address priority business needs and improve speed, scalability and quality of decision-making. Lead the Neuroscience omnichannel analytics and optimization agenda, integrating HCP, patient, consumer and digital engagement data to identify opportunities to improve customer experience, promotional effectiveness and business performance. Establish measurement frameworks and analytical approaches to evaluate channel and tactic performance, identify cross-channel interactions, and translate insights into actionable recommendations for marketing and franchise teams. Identify and prioritize opportunities to apply AI, advanced analytics and emerging technologies to recurring business questions, reducing manual effort and accelerating speed to insight. Establish appropriate analytical standards and governance for AI and advanced analytics solutions, including data quality, methodology, validation, documentation and adoption. Stay current on emerging omnichannel, AI and advanced analytics capabilities and determine where they can practically improve Neuroscience commercial decision-making. Collaboration and Influence Build highly collaborative relationships with APEX Insights and Analytics, APEX Market Access, APEC Data Capabilities COE, Finance/Forecasting, APEX Patient Services, Sales Operations, Consumer marketing team, AbbVie PCS and Marketing/Sales leadership. Demonstrate indirect influence in driving franchise success while developing capabilities within APEX. Excel in leading through indirect influence with marketing teams, finance teams, innovation team, patient services and external consultants. Proactively educate the organization on critical concepts (both within team and outside of team) Be an advisor to the President, US Neuroscience, and VPs of each franchise (Migraine, Botox, Psych, and Parkinson’s) Team Leadership Lead the above brand analytics team in a manner that ensures the team advances