Sr. Director, Product Management - Connected Care Group Deerfield, IL

Job description

Overview This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter. Support for Parents Continuing Education/ Professional Development Employee Health & Well-Being Benefits Paid Time Off 2 Days a Year to Volunteer Success Profile What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit. Compelling & Concise Communication Creative & Innovative Thinking Strategic Planning Competitive Intelligence Collaborative Digitally Savvy Sr. Director, Product Management - Connected Care Group Apply Now This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. The Director, Head of Product Management has two core responsibilities in: Reviewing and owning the existing portfolio of products within DP&I . Specifically, this falls into two categories of: (a) products already on the market, and (b) products that are already within our pipeline and have been messaged to launch. On the whole, we want to improve the success of delivering our roadmap (say/do ratio) – this includes an operational considerations with the intent of implementing playbooks with repeatable/predictable elements. She/he will work closely in directing activities for Marketing. This individual will also ensure support for the Sales team (launches and ongoing product success). Creating an Innovation Product Management function for ideating, triaging, and delivering new product ideas with a keen focus on product-market fit . This is meant to “push the envelope” and get us thinking beyond the traditional scope of DP&I’s portfolio. For these responsibilities, this individual will work closely with Growth Strategy and Sales for considering organic and inorganic growth opportunities – especially as it pertains to Baxter’s Connected Care vision and strategy. In order to be successful in both respects, this individual will need to effectively communicate and operate cross-functionally with product teams, supporting functions, engineering, commercial, and marketing. She/he will drive thought leadership in the Connected Care category, supporting revenue growth targets through customer-centric innovation and appropriate product-market fit. She/he will drive a culture of accountability, cohesiveness, and responsiveness. Essential Duties and Responsibilities: This role will encompass Product Management for DP&I (with global responsibility across 4 products and 20+ software applications). This role will report into the VP of Product Management for DP&I. This individual will support Sales and help drive activities for Marketing and Growth Strategy. Responsible for Product Management for the DP&I division Manage a team of Product Managers to develop, enhance, and deliver products that meet customer needs and business objectives. Define the vision, strategy, and roadmap for products within the DP&I portfolio. Own the product roadmaps and ensure its linkage to overall portfolio strategy (especially with Connected Care). Lead the review of existing products and pipelines – re-setting and refining internal commitments and messaging Identify gaps in team processes and operations – and help implement playbooks, KPIs, and operating mechanisms to drive repeatable success in a scalable manner. Help direct the review and prioritization of R&D investments. Work closely with R&D and business stakeholders to ensure complete alignment on feature requirements, roadmaps, and timelines. Ensure partnership with Product Managers and cross-functional product teams including engineering, sourcing, service, compliance, regulatory, and quality to manage the entire product line life cycle and maintain customer satisfaction and business objectives. Collaborate with management on the engineering teams to so that immediate teams plan and design features while managing problems/scope to release the products on time. Work with the Head of Marketing on market research to identify customer needs and gather feedback from users/stakeholders to improve the offering. Prioritize market, product, and clinical research that identify and define opportunities to support business cases and growth. Responsible for supporting the team to understand market sizes, addressable segments, pricing, market dynamics, competition, share position, customer drivers across geographies. Facilitate competitive intelligence activities, especially tied to products within immediate portfolio. Create market-specific offerings across the various global geographies Develop KPIs to track success pre-market, intra-market, and end-of-life for the portfolio of products. Responsible for Creating and Overseeing Innovation Product Management Create a means of sourcing internal innovation ideas from Segments, Divisions, Functions, and DP&I partners (R&D, Sales, Marketing, Growth Strategy) Develop internal brainstorming and ideation paths for new ideas Create a system for prioritizing, financially modeling, funding, and bringing ideas to create via Product Management. Tie ideas to key internal sponsors and financing so that they have a multi-year runway for development Innovation Products and Projects should be monitored via KPIs and funding re-allocated over certain recurring time periods Work closely with Marketing and help direct activities to: Promote, position, and support sales of products to target markets – generating demand and brand awareness. Support Product Management on market research to identify customer needs and gather feedback. Develop marketing strategies and campaigns to promote products. Manage the Baxter, portfolio, and product brands – including identity, messaging, and positioning. Run and/or influence the respective advertising, public relations, and social media activities. This should collaborate closely with Product Management and the Communications team. Partner with Product Management to track and analyze market trends and competitor activities. Work with Product Management to conduct on-going assessment of sales results to determine sales and marketing program effectiveness. Develop evidence-based marketing collaterals. Create compelling Value proposition for Connected Care, relevant to target customer and aligned to local market dynamics. General & Strategy Help drive the evolution to a recurring revenue model with software, services and connected solutions. Work cross-functionally with business units, region/country teams, and functions to brainstorm, develop, launch new products and services, and position effectively. Engage leadership and key internal stakeholders to gain alignment on commercial execution plans to support global Connected Care business objectives. Create a stakeholder management process for key executives, partners, and colleagues. This role will operate in conjunction with a large number of teams and individuals. Brief executi