CV&T-Brand Manager-Plozasiran-Shanghai

Job description

Job Title: Brand Manager / Senior Brand Manager (BM/SBM) – Patient Activation, Redemplo About the Role We are looking for a BM / SBM to lead the patient activation program for Redemplo. This role sits within Central Marketing and is accountable for designing, launching, and optimizing initiatives that engage patients, drive activation, and deliver measurable business impact in a consumer-oriented environment. Key Responsibilities Develop consumer-centric insights to identify patient journey barriers and opportunities for engagement Lead the design and execution of patient-facing programs across digital and omnichannel touchpoints Partner with cross-functional teams (Medical, Sales, Digital, OCE, Legal/Compliance, Agencies) to deliver integrated activation campaigns Manage agency and vendor relationships, budgets, and timelines Define KPIs, track performance, and translate results into actionable recommendations and optimization plans Ensure all activities comply with applicable regulatory, promotional, and ethical standards Champion a consumer mindset and customer-first approach within the team Qualifications Bachelor's degree in Marketing, Business, Life Sciences, or a related field 3+ years of experience in marketing, preferably in Central Marketing or brand management Proven experience in a consumer company or in a pharmaceutical company with consumer-oriented products (e.g., GLP-1 related products, inclisiran, OTC, omega-3/fish oil, or similar) Strong understanding of patient/consumer engagement, digital marketing, and omnichannel activation Demonstrated ability to manage cross-functional projects and multiple stakeholders Strong analytical skills and data-driven decision-making Excellent communication and presentation skills in English; proficiency in Chinese is an asset Ability to work in a fast-paced, dynamic environment Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!