Beijing 资深产品经理，肥胖症（Product Manager II, Obesity） Beij

Job description

What You’ll Do • Develop and execute brand strategies and annual marketing plans for obesity products; • Generate deep insights into the market, patients and HCP needs, and translate those insights into effective brand strategies and marketing initiatives; • Drive HCP Engagement through impactful initiatives targeting healthcare professionals, KOLs and the broader medical community; • Explore innovative approaches to Consumer Engagement and Patient Education , enhancing disease awareness and the overall patient journey; • Develop and execute Omnichannel Marketing strategies across hospitals, retail, e-commerce and digital channels, creating stronger integration between in-hospital and out-of-hospital engagement; • Support new product and/or new indication launches , including launch readiness and commercialization; • Continuously monitor the competitive landscape, customer insights and market dynamics, and proactively optimize brand and marketing strategies; • Collaborate closely with cross-functional teams including Medical, Sales, Market Access and Commercial Excellence to drive successful execution of key initiatives. What We’re Looking For • Solid experience in Product Management / Marketing within the pharmaceutical industry ; • Strong capabilities in brand strategy development, market insights and execution; • Proven experience in HCP Engagement and Stakeholder Management ; • Experience in Omnichannel Marketing is highly preferred, including but not limited to retail, O2O, e-commerce, digital marketing, social media and Consumer Engagement ; • Experience in new product launches or innovative commercialization models is a strong plus; • Excellent cross-functional collaboration, project management and influencing skills; • Excellent verbal and written communication skills in both English and Chinese; • Experience in obesity, diabetes, cardiovascular disease or other chronic disease areas is preferred; • We also welcome strong marketers from other therapeutic areas who demonstrate learning agility, innovative thinking and the ability to transfer their experience to new therapeutic areas . We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. Apply now » Find similar jobs: • © 2022 Novo Nordisk A/S • Disclaimer/Privacy • Contact Us