Beijing Social Media Marketing Manager Beij

Job description

Social Media Marketing Manager Category: Commercial Marketing Location: Beijing, Beijing, CN #job-location Key responsibilities 本岗位负责患者教育与社交平台的整体运营与执行，通过高质量内容、社群运营与精准触达提升患者对疾病与健康管理的认知，驱动从认知到治疗行动的业务链闭环。 This role is responsible for overall operation and execution of patient education and social platform activities. Through high-quality content, community management, and precise outreach, it enhances patients’ understanding of their disease and health management and drives the full business chain from awareness to medical treatment action. Qualifications • 本科及以上学历，传播、公共卫生、药学、市场营销等相关专业优先； 3-6 年数字媒体 / 患者运营 / 医疗内容运营经验。 Bachelor’s degree or above, preferably in Communications, Public Health, Pharmacy, Marketing or a related field; 3–6 years of experience in digital media, patient engagement, or medical content operations. • 3 年以上社交平台（如抖音、微信生态等）运营管理经验，有医药行业相关经验者更佳。 Over 3 years of experience in managing operations on social media platforms (such as TikTok, WeChat ecosystem, etc.), with experience in the pharmaceutical industry preferred. • 具备成功的线上运营管理或患者增长项目经验。 Experience in successfully managing online operations or patient growth projects. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.