Senior Media Manager (Responsable Média Senior)

Job description

Job Location TORONTO GO Job Description P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide! This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face. We are currently looking for a Senior Media Manager to join us full-time at our Toronto office. The Senior Media Manager will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. This is an exciting opportunity to be a part of a new, innovative approach to P&G media. As a Senior Media Manager, you will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. In this role, you will: Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc. Utilize syndicated planning tools to run reports and develop insights that align with the brand marketing strategies & objectives. Manage a Digital Campaign Manager (direct report) and collaborate closely to ensure digital campaigns are created and delivered in line with brand plans. Deliver on going data driven media digital campaign optimization recommendations and identify media innovations to drive business growth Evaluates existing and emerging media opportunities and brings forward recommendations Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization. Lead statuses and coordination and communication with the brand team(s) Day-to-day contact for agency partners- collaboration, timing, asset needs, etc. Build team capability Job Qualifications The ideal candidate will have: Media Expertise: 8+ years of media planning experience, including advanced understanding of all media vehicles and channels with in-depth understanding of digital media Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations Strong analytics background: Able to triangulate between data, brand goals and opportunities, and a test and learn mindset Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search Has experience coaching or managing employees Effective communicator – able to leverage verbal and written communication to drive action. Operates with discipline, relentless attention to detail, and strong project management skills. Creative problem solving skills - recognizes potential issues and problems, knows when to escalate and propose solutions, where possible. Proactive leadership and ownership to drive business and organizational results Qualifications: · A minimum of a bachelor’s degree from an accredited university, any major · You can conduct business in English (written & verbal). French is an asset. · You have 0-3 years of experience after graduation from a post-secondary institution · You can start the role from Toronto, Ontario (domestic relocation benefits may apply) · Strong leadership skills · Demonstrated ability of critical thinking and problem solving · Strong written and verbal communication skills · Having the ability to conduct local business travel as required in your role · Be proficient on the following computer applications: MS Word, MS Excel, MS PowerPoint · Ecommerce experience is an asset How To Apply Apply on www.pgcareers.com and complete both your application AND assessments as soon as possible as we will be reviewing applications on a rolling basis. Application process & Assessment Overview: We encourage you to review the information here for details on what to expect and our hiring process. If your skills match our requirements, you will be asked to complete an online assessment(s) available in 20+ languages. Assessment scores are valid for 12 months. To apply previous scores please click on the assessment link(s). If your score has expired, you will be prompted to re-write the assessments. Additional Information We are committed to employment equity and value diversity at our company. We encourage Indigenous Peoples, persons with disabilities, veterans and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and all gender identities and expressions to apply. P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) do not complete either assessment until you have been contacted for documentation verification. Thank you in advance for your patience. Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply. We do not use Artificial Intelligence to screen, assess or select applicants. P&G est la plus grande entreprise de biens de consommation courante au monde. Nous opérons dans plus de 75 pays, avec 65 marques de confiance qui améliorent la vie de 5 milliards de consommateurs dans le monde entier ! Cela apporte de nombreux avantages, y compris l'opportunité pour nos employés de profiter d'une carrière diverse et enrichissante, remplie de nouveaux défis passionnants. Nous croyons que les grandes idées émergent des connexions créatives qui se produisent entre nos employés talentueux et nous encourageons les équipes diverses et multifonctionnelles à travailler ensemble pour générer de nouvelles idées afin de relever les défis auxquels nous sommes confrontés. Nous recherchons actuellement un Responsable Média Senior pour rejoindre notre bureau de Toronto à temps plein. Le Responsable Média Senior sera responsable de l'exécution des stratégies média locales et de la direction de la planification média tactique pour un portefeuille de marques. Il s'agit d'une opportunité passionnante de faire partie d'une approche nouvelle et innovante des médias chez P&G. En tant que Responsable Média Senior, vous serez responsable de l'exécution des stratégies média locales et de la direction de la planification média tactique pour un portefeuille de marques. Dans ce rôle, vous allez : Transformer les briefs de marque en plans stratégiques pour atteindre les buts/objectifs en dirigeant la planification média holistique pour un portefeuille de marques à travers tous les canaux média tels que le numérique, la télévision, la presse écrite, l'audio, etc. Utiliser des outils de planification syndiqués pour générer des rapports et développer des idées qui s'alignent avec les stratégies et objectifs marketing de la marque. Gérer un Responsable de Campagne Numérique (subordonné direct) et collaborer étroitement pour s'assurer que les campagnes numériques sont créées et livrées conformément aux plans de la marque. Fournir des recommandations continues d'optimisation des campagnes médias numériques basées sur les données et identifier les innovations médias pour stimuler la croissance de l'entreprise. Évalu