GTM Manager

Job description

WE ARE The Accenture LearnVantage Strategy & Operations (S&O) team serves as the growth engine of the Americas business. We design and execute go-to-market strategies that enable our sales teams, engage LearnVantage clients, and drive revenue across a diverse portfolio of subsidiary companies. We operate at the intersection of strategy, sales, and execution — and we are looking for exceptional business development leaders to help us support net new Accenture opportunities through channel-led motions. YOU ARE A high-impact Digital Marketing Manager with a proven ability to translate business strategy into engaging multi-channel digital experiences that drive awareness, engagement, and pipeline growth. You bring a strong blend of content creation, performance marketing, and storytelling—crafting thought leadership, tutorials, and webinar experiences that position Accenture LearnVantage as a leader in workforce transformation. You understand how digital channels influence buyer journeys and are energized by the opportunity to generate net new opportunities while expanding existing engagements through compelling, data-driven campaigns. With a detail-oriented and execution-focused approach, you ensure all content aligns with Accenture’s brand while continuously optimizing for performance. You operate with a proactive, roll-up-your-sleeves mindset—thriving in fast-paced environments, managing multiple priorities, and collaborating cross-functionally to deliver high-quality work with speed, consistency, and measurable impact. THE WORK Execute integrated digital marketing campaigns across owned and paid channels to drive brand awareness, engagement, and pipeline growth. Create and manage thought leadership and tutorial content (blogs, landing pages, video, and downloadable assets) that positions LearnVantage as a trusted authority. Plan, promote, and host webinars - including content development, speaker coordination, and audience targeting. Lead SEO strategy and execution, including keyword research, on-page optimization, content structuring, and off-site backlinking efforts, Manage external SEO agency relationships, ensuring alignment on strategy, deliverables, timelines, and performance outcomes. Oversee social media strategy and execution across platforms (e.g., LinkedIn), including content calendar development, posting, engagement tracking, and optimization. Develop, launch, and optimize Google Ads campaigns including keyword strategy, ad copy, budget allocation, A/B testing, and performance tracking. Monitor, analyze, and report on paid campaign performance across channels, providing insights and recommendations to improve conversion and ROI. Support internal and external communications by creating marketing assets, announcements, newsletters, and cross-functional updates aligned to GTM priorities. HERE'S WHAT YOU NEED 6+ years of executing digital marketing campaigns across multiple channels (SEO, paid media, social, content marketing). 6+ years of content development, with experience creating thought leadership and marketing assets that drive engagement. 6+ years of working with webinar platforms and event execution (planning through post-event follow-up). 6+ years utilizing marketing tools such as Google Ads, GA4, CMS platforms, and social media management tools (Sprinklr). 4+ years managing and coaching teams, guiding cross-functional project executions from ideation through completion with a collaborative, hands-on leadership approach. Bachelor’s degree or equivalent (minimum 5 years) work experience. BONUS POINTS IF You have deep expertise across the full marketing skills spectrum, including: Campaign Management, Strategic Business Development Planning, Communications Development and Delivery, Social Media Optimization (SMO), Marketing Process & Operations, and Marketing Creative Development. You bring advanced capabilities in Multi-Channel Customer Interaction Management, Product and Market Strategy, Market Mix Modeling, Global Brand Positioning, and Channel Analytics — enabling you to shape and measure impact across the full marketing mix. You have a proven track record of partnering with sales, S&O, and leadership teams to build GTM programs that directly support pipeline generation, client engagement, and revenue expansion at scale. Accenture LearnVantage — helping clients build the capability engine needed to thrive in an AI economy. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/18/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $94,400 to $293,800 Colorado $94,400 to $253,800 Connecticut $94,400 to $253,800 District of Columbia $100,500 to $270,300 Illinois $87,400 to $253,800 Maine $80,400 to $216,200 Maryland $94,400 to $253,800 Massachusetts $94,400 to $270,300 Minnesota $94,400 to $253,800 New York $87,400 to $293,800 New Jersey $100,500 to $293,800 Ohio $87,400 to $235,000 Virginia $87,400 to $270,300 Washington $100,500 to $270,300 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here Requesting An Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observanc