Integrated Marketing Manager - Consumer & Brand, LATAM

Job description

ABOUT THE TEAM OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity. We build the ChatGPT brand through integrated campaigns, creator and social programs, partnerships and cultural experiences. We work with local and global teams to make ChatGPT relevant and useful in people’s everyday lives. ABOUT THE ROLE We’re looking for a hands-on Integrated Marketing Manager to lead Consumer and Brand campaigns across LATAM. The role is based in São Paulo and works closely with regional and global teams. You’ll turn consumer and cultural insights into a clear brief and a distinctive creative idea that shows why ChatGPT matters in people’s everyday lives. You’ll lead the work from strategy through production and launch, and build ongoing marketing programs that keep the brand relevant from always on to major campaigns. IN THIS ROLE, YOU WILL: - Define the audience, cultural insight, brand objective and role for marketing in each program. - Write clear creative briefs, guide concept development and give actionable feedback to internal creative teams and external partners. - Own integrated consumer campaigns from brief through launch and measurement. Give paid, owned and earned media, social, creators, partnerships and experiences partners distinct roles in bringing the campaign idea to life. - Develop locally originated campaigns and adapt global work for Brazil and other LATAM markets without losing the core brand strategy. - Build and run ongoing consumer marketing programs around cultural moments and everyday needs. Set priorities, clarify who owns the work and use each campaign’s learnings to improve the program over time. - Align local, regional and global partners on the campaign brief, channel roles and the decisions needed to deliver the work. - Work with Creative, Production, Comms, Media and regional teams to make decisions and deliver on time. Partner with Product Marketing and Growth when a campaign depends on product claims or activation. - Set campaign goals and a practical measurement plan up front, then use brand and channel results to improve the next round of work. - Manage campaign resources,external partners, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions. WHAT YOU BRING - 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM. You’ve led major tech consumer brand campaigns and ongoing integrated marketing programs from brief through results. - Deep knowledge of LATAM consumers, culture and media, and the ability to turn that knowledge into a clear strategic choice. - Strong creative judgment and experience leading the briefing, concept review and production process with internal teams and agencies. - A record of bringing a compelling consumer product idea to life through brand strategy, local insight and distinctive creative work. - Experience developing channel plans across paid, owned and earned media, social, creators, partnerships or experiences. - Comfort defining brand and campaign success, interpreting measurement with specialist partners and turning results into practical decisions. - Experience balancing regional consistency with local nuance, and influencing cross-functional and global teams without relying on formal authority. - A clear record of personal ownership and autonomy: you can set direction, produce high-quality work directly, manage external partners, delivery, and make progress with incomplete inputs and limited resources. - Professional fluency in Portuguese and English. Spanish is a plus. NICE TO HAVE - An established network of local creative, media, creator or cultural partners. - Prior experience marketing AI products, genuine curiosity about how people use AI, and enthusiasm for using it in your own daily life. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally