Senior Product Marketing Manager

Job description

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview We are looking for an experienced Senior Product Marketing Manager to drive growth for our flagship title, Empires & Puzzles, while laying the go-to-market groundwork for our upcoming game pipeline. In this role, you will report directly to the VP of Marketing and work closely with cross-functional teams across game development, community, performance marketing, creative production, and analytics. What You’ll Do • Lead strategy and marketing execution for Empires & Puzzles, capitalizing on live-ops events, seasonal features, and content expansions. • Source, evaluate, and execute brand collaborations and cross-IP partnerships, from in-game events and character integrations to external co-marketing, to drive growth to the game. • Support the new games team with go-to-market strategies for upcoming titles, including market research, player profiling, positioning, and market testing. • Identify and pilot emerging growth channels, innovative ad formats, creator partnerships, forward-thinking marketing strategies, and other new opportunities. • Manage platform partnerships and app store pages (iOS & Android) through continuous testing of assets and copy to maximize conversion. • Proactively collaborate across different functional disciplines, including performance marketing, game development, community, creative production, and analytics. What You Bring • Proven experience in mobile gaming product marketing, specifically scaling live-service games and launching new titles. • Hands-on background managing or supporting IP licensing, brand integrations, and co-promotional marketing campaigns. • Ability to take full ownership of projects from strategy through execution within a flat organizational structure. • Strong analytical skills and a test-and-learn mindset to measure and optimize campaign impact. • Experience collaborating closely and transparently with lean, fast-moving game development teams. • Practical proficiency with generative AI tools for creating and iterating on marketing assets. • Active mobile gamer who plays Empires & Puzzles and closely tracks mobile gaming and ad creative trends. #LI-Hybrid We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.<