National Field Marketing Manager

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role Grüns built its name online. This role builds the other half: a physical presence in people’s lives, with branded vehicles and ambassadors, that’s as measured and repeatable as our digital marketing. We’re launching our first multi-vehicle pilot in early 2027 with plans to scale nationally, and you’ll own it, then build the team that runs it. Buying a vehicle is the easy part. The real job is the system that keeps every vehicle and every person deployed so we stay top of mind for new consumers. This role is part of our remote HQ! We have a fully remote, high-trust work environment, and we come together twice a year for amazing off-sites where we can connect IRL. This role also requires extensive travel (approximately 30-40%) and a valid U.S. driver’s license. In this role, you will: • Build our field marketing function from scratch: strategy, budget, monthly scorecard and reporting • Run our branded vehicle fleet day to day, deploying every vehicle and ambassador against the market and cultural calendar, and own the fleet vendor relationship • Own the annual sampling-volume target and per-market floors, and deliver the majority of our hand-to-hand sampling • Pick priority markets on headroom, traction and density, and build the national relationship map (venues, universities, gyms, regional chains, local media) proactively • Tap into the local culture of every market: know what moves our priority consumer, where they run, sweat, work and gather, and show up in their daily lives with small, quick-hit activations and community moments, using the fleet and ambassador teams to keep Grüns present between the big ones • Capture conversion on every activation (QR, NFC, promo codes) and show how many sampled people become new customers, and at what cost compared with paid • Build the grassroots and retail sampling layers, audit in-store execution with Sales, and hand qualified leads to Biz Dev • Manage our field partners and ambassador network today, and build the in-house regional team that takes it over as we scale We're looking for someone who: • Has 5+ years in field, experiential or grassroots marketing, ideally in CPG, food, beverage or wellness • Has owned a program’s budget and reporting, and knows their cost per sample or lead • Builds the KPI dashboard before running the activation, and holds sampling to the same funnel discipline as paid media • Lives in spreadsheets or BI tools, and is as comfortable in scheduling, routing and vendor management as in creative execution • Has managed people, or is clearly ready to, including part-time, junior-heavy teams • Bonus: has scaled a fleet or street-team program, or knows fleet and telematics tools Approach to the role: • Designs the system once instead of firefighting the same problem every month • Treats idle vehicles and idle people as a problem to solve, not a cost to accept • Picks markets on headroom and traction, not convenience • Gets in the truck: as happy breaking down boxes as building the scorecard • Builds for the small team of today and the bigger one of tomorrow Compensation & Benefits: At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $110,000 - $130,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us... At Grüns, we believe that