Senior Director of Retail, North America

Job description

Our mission at ŌURA is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. Oura is seeking an experienced and strategic Senior Director of Retail, North America to lead the growth and commercial performance of Oura’s retail business across the region.This individual will provide leadership, direction, and resource stewardship to the North America retail sales function while owning relationships with some of Oura’s largest and most strategic retail partners. The Senior Director will shape joint business plans, lead complex negotiations, and ensure the organization delivers against ambitious revenue, market-share, profitability, and customer experience goals.As a senior commercial leader, the Senior Director will align retail objectives with Oura’s broader business strategy; influence executive stakeholders internally and externally; identify opportunities to expand distribution, productivity, and market share; and build the operating discipline required to deliver consistent results. This role will also lead, mentor, and develop a high-performing retail organization while partnering closely with marketing, product, finance, operations, supply chain, customer experience, and e-commerce teams.The ideal candidate brings extensive experience leading retail businesses in consumer electronics, connected devices, health technology, or a related category; a demonstrated track record of growing strategic accounts; strong executive presence; exceptional negotiation skills; and the ability to inspire teams through clear direction, accountability, and collaboration. What You Will Do: Retail Sales Strategy and Business Leadership: • Define and execute the North America retail strategy, translating Oura’s company priorities into clear channel, account, and team objectives. • Lead annual and multi-year planning across select retailer portfolio, including sales strategy, forecasting, budgeting, assortment, distribution, and investment priorities. • Identify and capitalize on market opportunities to drive revenue growth, market share, customer acquisition, and long-term brand strength. • Establish the operating cadence, performance standards, and decision-making processes required to deliver retail goals at scale. • Serve as a senior voice for retail in cross-functional and executive planning forums, ensuring retail considerations are incorporated early into product launches, innovation, and go-to-market decisions. Strategic Account Leadership: • Own executive relationships and joint business plans with Oura’s largest and most strategic North American retail partners. • Build trusted, multi-level relationships with retailer executives and decision-makers across merchandising, marketing, operations, finance, and e-commerce. • Lead high-stakes negotiations covering commercial terms, pricing, promotions, assortment, placement, merchandising, marketing support, and operational commitments. • Develop account strategies that balance near-term performance with long-term partnership value, sustainable economics, and customer experience. • Represent Oura with credibility and influence in executive customer meetings, business reviews, industry forums, and strategic negotiations. Sales Performance Management: • Set and achieve revenue, margin, distribution, sell-through, inventory, and market-share targets across North America retail. • Monitor business performance, diagnose trends and risks, and adjust strategies quickly to deliver against commitments. • Evaluate and optimize retail investments, including MDF/CO-OP, conditional and unconditional rebates, merchandising, promotions, and administrative support. • Create clear performance narratives and recommendations for