FoDM - Global Digital Marketing Manager

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The PositionFoDM - Global Digital Marketing Manager (2 openings) The Opportunity The Global Digital Marketing Manager is an individual contributor responsible for shaping and leading high-impact digital marketing strategies and campaigns. This role provides strategic leadership for enterprise-level digital marketing initiatives, ensuring that digital marketing programs are aligned with business priorities, customer needs, and commercial goals. Operating in a matrixed and global environment, the Digital Marketing Manager leads end-to-end digital marketing strategy and orchestration across customer areas, markets, and channels. Is accountable for translating business objectives into integrated digital marketing strategies and execution plans, guiding campaign direction across the customer journey, and influencing stakeholders at Global and affiliate levels to deliver measurable business impact. This role will be responsible for planning, developing, and coordinating all digital marketing communications and content to promote the sale of regulated IVD products to further the company’s sales objectives. This role will consult with other areas of management or business units, affiliates, and agencies to manage the development of digital content and oversee and execute promotional activities, as well as recommend the best digital channels suited for specific business goals. Key Facts & Responsibilities: Strategic Leadership & Business Partnership:Lead the development and direction of digital marketing strategies, programs, and campaigns that support business growth, customer engagement, and commercial priorities. Collaborate with team members from Strategic Marketing, Solutions Marketing, and Strategic Insights to translate complex business goals, customer needs, and market requirements into integrated digital marketing strategies spanning the full customer journey. Define success metrics in consultation with affiliate business teams. Act as a strategic advisor to business, marketing, and affiliate stakeholders on digital marketing opportunities, priorities, and best practices. Lead or sponsor high-impact strategic initiatives that strengthen customer-centric marketing, digital transformation, and digital capability maturity across the organization. Anticipate emerging business needs, market shifts, and digital trends, and convert them into practical strategic recommendations and action plans. Global Digital Marketing Campaigns: Leads key global digital marketing initiatives for all Roche Diagnostics Solutions Customer Areas to support all affiliatesLeads the Digital Marketing Squad and works closely with marketing and business teams Serve as the senior point of accountability for assigned global digital marketing initiatives, ensuring alignment across stakeholders, teams, markets, and partners. Ensure execution teams, agencies, and partners are working against clear strategies, quality expectations, governance requirements, and business outcomes. Creates and owns global Digital Marketing E2E campaign strategies based on personas for seamless digital dialogues across the whole customer journey Ensure digital marketing strategies and execution plans are aligned with customer personas, segmentation approaches, and journey-based engagement principles. Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook, and other Roche and departmental processes Provides best-in-class consulting to marketing, business teams, and affiliates in designing and executing digital marketing campaigns Main Digital Marketing Activities:Planning: Fully understands and can implement digital marketing concepts: Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation, Website authoring and optimization Manages the creation, development, deployment, and maintenance of key Digital Marketing materials on time, within budget, and in alignment with business objectives, collaborating with External/Internal/Digital/Events teams when applicable Defining end-to-end strategies for new product launches, campaigns, and events Execution: Designs and oversees all aspects of the digital marketing execution, including marketing database, website/web platforms, email marketing, CRM, eCommerce, promotions Develop and monitor campaign budgets Manages agencies and vendors to deliver quality digital marketing and manage costs to a defined budget. Ensure vendors are compliant with all processes and procedures, including legal, procurement, finance, and brand standards Reporting: Create and monitor digital marketing-based metrics to ensure the effectiveness of campaigns & programs and budget, and adjust plans accordingly Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Analyze marketing and sales data to develop insights and make recommendations on areas for optimization and attribution Create data-driven reports on progress made toward digital marketing goals and present to internal audiences Suggests activities for improving the quality of online content/communications Present performance outcomes, investment implications, and strategic recommendations to internal stakeholders and senior audiences. Trends & Innovation: Keeps informed, shares, and evaluates digital marketing trends and competitive digital strategies to drive continuous improvement Collaboration: E2E Digital Marketing Community: Optimizes and streamlines processes to ensure maximum efficiency within the community Mentors community members to increase digital knowledge and capability Global Marketing Chapters:Optimizes and streamlines processes to ensure maximum efficiency within cross-chapter collaboration Drives digital strategy and projects in partnership with the other Global Marketing Chapters Affiliates: Collects the current mindset, business needs, and gaps for digital marketing Supports the regions & affiliates in driving digital transformation Network closely with regions and affiliates to make sure country business needs are captured and drive internal prioritization for global projects or campaigns Optimizes processes in order to increase quality and efficiency standards Who You Are: You hold a Bachelor’s degree in Marketing, Business, Administration, or Communications You hold 8 years in Digital Marketing and/or Marketing Communications and project management background. You hold a strong background in Digital Marketing with proven experience in regulated healthcare industries. You hold strong global work experience in understanding and effectively working with different cultures across all regions. You hold experience working in a global and a local office for a perspective of both challenges and needs. Preferred: Demonstrated experience leading complex, high-impact marketing initiatives across multiple markets, stakeholders, and channels. Strong expertise across core digital marketing disciplines, including search, paid media, social, email, segmentation, lead generation, web, and performance optimization. Proven ability to define and lead end-to-end digital marketing strategies that connect customer journeys, business objectives, and measurable outcomes. Strong strategic thinking and commercial acumen, with the ability to translate business priorities into actionable digital marketing direction. Ability to operate effectively in highly matrixed, global, and ambiguous environments with signifi