
Senior Technical Lead
HCLTech · Delhi, India
Applications are made on HCLTech's own site. We never sit in the middle.
Job description
Role Overview We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred. Key Responsibilities Core Development Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation. Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript. Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations. Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends. Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs. Build API-based triggered sends, automations, and data synchronization processes. Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability Develop responsive and accessible email templates using HTML & CSS. Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance Evaluate and improve system performance, automation efficiency, and code quality. Conduct QE/QA on journey logic, personalization scripts, and triggered automations. Maintain documentation for technical designs, APIs, data flows, and automation processes. Required Skills (Must-Have) Core Development Skills SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations JavaScript (front-end & SFMC-specific) HTML & CSS – email development + CloudPages AMPscript – personalization, data lookup, dynamic contentPlatform Skills Automation Studio – SQL, SSJS, data automation Journey Builder – multi-step journeys, event triggers Email Studio – template development, personalization SQL – segmentation, transformation, joins, ETL inside SFMC SFMC APIs (REST/SOAP) – for integrations and triggered sends Good-to-Have Skills Salesforce Data Cloud experience Salesforce Marketing Cloud Connect experience Experience with Einstein features (Send Time Optimization, Engagement Scoring) Exposure to Git-based version control (GitHub, Bitbucket, Azure DevOps) Understanding of data governance, deliverability, and compliance (CAN-SPAM, GDPR) Experience with Web Collect, CloudPages Forms, and Microsite publishingQualifications 3–7+ years of hands-on Salesforce Marketing Cloud development experience Salesforce certifications preferred: Marketing Cloud Developer Marketing Cloud Email Specialist Marketing Cloud Consultant (nice-to-have) Key Responsibilities Role Overview We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred. Key Responsibilities Core Development Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation. Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript. Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations. Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends. Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs. Build API-based triggered sends, automations, and data synchronization processes. Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability Develop responsive and accessible email templates using HTML & CSS. Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance Evaluate and improve system performance, automation efficiency, and code quality. Conduct QE/QA on journey logic, personalization scripts, and triggered automations. Maintain documentation for technical designs, APIs, data flows, and automation processes. Required Skills (Must-Have) Core Development Skills SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations JavaScript (front-end & SFMC-specific) HTML & CSS – email development + CloudPages AMPscript – personalization, data lookup, dynamic contentPlatform Skills Automation Studio – SQL, SSJS, data automation Journey Builder – multi-step journeys, event triggers Email Studio – template development, personalization SQL – segmentation, transformation, joins, ETL inside SFMC SFMC APIs (REST/SOAP) – for integrations and triggered sends Good-to-Have Skills Salesforce Data Cloud experience Salesforce Marketing Cloud Connect experience Experience with Einstein features (Send Time Optimization, Engagement Scoring) Exposure to Git-based version control (GitHub, Bitbucket, Azure DevOps) Understanding of data governance, deliverability, and compliance (CAN-SPAM, GDPR) Experience with Web Collect, CloudPages Forms, and Microsite publishingQualifications 3–7+ years of hands-on Salesforce Marketing Cloud development experience Salesforce certifications preferred: Marketing Cloud Developer Marketing Cloud Email Specialist Marketing Cloud Consultant (nice-to-have) Skill Requirements Role Overview We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with strong expertise in core development across the platform. The ideal candidate must have hands-on experience building, automating, and optimizing complex marketing solutions using SSJS, JavaScript, HTML, CSS, and AMPscript. Experience with SFMC Cloudpages, APIs, Journey Builder, Automation Studio, SQL, and Email Studio is preferred. Key Responsibilities Core Development Develop scalable and reusable AMPscript and SSJS solutions for Email/cloudpage personalization, data processing, and automation. Build custom landing pages, CloudPages, and microsites using HTML, CSS, JavaScript. Create, maintain, and optimize Automation Studio workflows including SSJS activities, file imports/exports, and data transformations. Build and optimize Journey Builder journeys including custom activities, entry automation, and triggered sends. Write efficient SQL queries for Data Extensions, segmentation, and data transformation within Automation Studio.Data & API Integrations Integrate Salesforce Marketing Cloud with external systems using REST & SOAP APIs. Build API-based triggered sends, automations, and data synchronization processes. Work closely with Salesforce Sales/Service Cloud teams to ensure connected customer experiences via Marketing Cloud Connect.Email Development & Deliverability Develop responsive and accessible email templates using HTML & CSS. Implement advanced personalization using AMPscript and dynamic content blocks.Quality & Governance Evaluate and improve system performance, automation efficiency, and code quality. Conduct QE/QA on journey logic, personalization scripts, and triggered automations. Maintain documentation for technical designs, APIs, data flows, and automation processes. Required Skills (Must-Have) Core Development Skills SSJS (Server-Side JavaScript) – scripting, automation, API calls, DE operations JavaScript (fro
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