Sr. Global Product Marketing Manager

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job DescriptionThe Senior Global Product Marketing Manager – Lab Specimen Management, will play a pivotal role within BD’s Lab Specimen Management business, leading global commercial strategy and execution for one of our most critical product platforms. Urine is a fundamental diagnostic specimen that enables timely detection, diagnosis, and monitoring across a wide range of conditions—making high‑quality collection essential to patient care. This role is responsible for the strategic direction, portfolio management, and financial performance of the BD Vacutainer® Urine Collection Portfolio – a high-growth market segment offering significant opportunity to drive and accelerate global expansion. This individual will identify growth opportunities, align collaborators around a clear strategic roadmap, and partner cross functionally to advance market development efforts and commercial initiatives that elevate BD’s leadership in the urine collection market. The role is essential to accelerating global growth and strengthening BD’s leadership position in this high‑potential segment. Responsibilities Portfolio Leadership & Commercial Strategy Lead global management of the BD Vacutainer® Urine Collection portfolio, including commercial strategy, financial performance, demand planning, and product lifecycle oversight. Develop and deliver annual global strategic and marketing plans, providing direction and frameworks for regional teams to localize and implement. Analyze market, customer, and competitive trends and insights to shape global strategy and identify growth opportunities. Marketing Excellence Define and maintain global market segmentation, prioritization, and customer targeting frameworks to guide focused commercial execution. Establish portfolio positioning, differentiated value propositions, and core messaging platforms to ensure consistency and impact across regions. Lead development of global campaigns and marketing assets that communicate core messaging and enable strong regional execution of global strategy, including messaging toolkits, value frameworks, and sales enablement assets. Innovation & New Product Development Identify and evaluate new product development opportunities that align with customer needs and BD’s innovation strategy, supported by robust cases that quantify commercial potential, including market size, customer requirements, competitive landscape, pricing, and projected financial impact. Partner with R&D, Medical Affairs, HEOR, and regional experts to ensure new product concepts are clinically relevant, economically differentiated, and aligned to global needs. Evidence Generation & Market Shaping Identify global evidence needs and partner with Medical Affairs and HEOR to define data requirements that strengthen clinical, operational, and economic value. Support development and execution of evidence generation plans, including key studies and real‑world data initiatives that enable market adoption. Engage KOLs and strategic influencers to validate insights and disseminate evidence across priority channels and markets. Lead BD’s presence at scientific and industry conferences, guiding abstract development, presentations, and other activities that amplify evidence and support market development. Cross-Functional & Regional Collaboration Serve as the global marketing lead, partnering closely with regional marketing, sales, R&D, Medical Affairs, HEOR, Operations, Finance, and Regulatory teams to enable alignment and flawless execution. Guide regional marketing teams on portfolio strategy, messaging, pricing guidelines, product launches, and tactical campaign plans. Governance, Compliance & Organizational Excellence Ensure global adherence to BD policies, quality systems, brand standards, and business ethics. Model and reinforce a culture of accountability, data‑driven decision‑making, and high‑performance collaboration across teams. Contribute to organizational capability building by sharing insights, standard processes, and strategic direction with global and regional collaborators. Qualifications Education: BS/BA in business, science, marketing, or health care required MBA is strongly desired Experience: At least 5 to 8+ years’ of relevant marketing or commercial experience in life sciences, biotechnology, or another healthcare field with a consistent track-record of performance and results required Knowledge, Skills and Abilities: Strong strategic and analytical problem solver with the ability to synthesize data, identify trends, and translate insights into clear commercial strategies. Deep customer orientation with a demonstrated ability to uncover unmet needs and shape solutions that drive value. Proven execution capability with excellent prioritization, organization, and project management skills in fast‑paced, matrixed environments. Effective cross‑functional collaborator with strong influencing skills and the ability to build trust across teams and levels. Exceptional communication and presentation skills, with the ability to convey complex ideas clearly to diverse audiences. Creative, curious, and innovative approach; able to think creatively, challenge assumptions, and explore bold ideas. Strong decision‑making and leadership presence, including managerial courage to ask difficult questions and address issues proactively. Flexibility to travel globally up to ~15% of the time. At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Health and Well-being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short-term disability coverage Long-term disability insurance Long-term care with life insurance Other Well-being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well-being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseli