Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Waters Biosciences is looking for a strategic, data-driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The core focus is driving legacy-to-next-gen instrument transitions; however, the scope extends to broader growth strategies including market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment. The ideal candidate is a downstream marketing leader with exceptional data analytics skills and proven ability to influence across functions—driving high-impact, time-critical initiatives within a global matrix environment. Key Responsibilities Growth Initiatives & Instrument Upgrade Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs Partner with Global Service to deploy pricing strategies that accelerate platform conversions Ensure a scalable, seamless global trade-in/trade-up process Empower regions to localize execution while maintaining global consistency Track KPIs and dashboards to measure program performance Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies Contribute to annual and long-range planning with market insights and growth projections Downstream Marketing & Growth Execution Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments Build and manage multi-channel programs—digital, email, events, webinars—to generate demand and accelerate conversion Partner with regional teams to localize and land global campaigns effectively Develop customer-facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives Data Analytics & Business Intelligence Segment the installed base and build scenario models to prioritize high-impact opportunities Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness Build and maintain TCO calculators and financial tools to support customer and sales conversations Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights Establish data governance standards and reporting cadences to ensure consistent global visibility Competitive Intelligence & Market Monitoring Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share Convert competitive insights into actionable messaging, sales tools, and campaign strategies Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant Commercial & Regional Execution Partner with regional leaders and sales to drive market penetration and revenue growth Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry Qualifications Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline is preferred 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation Flow cytometry experience required Proven track record building and executing global marketing programs that drive commercial results Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling Advanced PowerPoint, Think-Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels Strong cross-functional leadership, change management, and problem-solving skills Ability to travel up to 25% Preferred Qualifications MBA or Master's in Immunology, Cell Biology or related scientific discipline Who You Are Bold, action-oriented, and obsessed with results A natural collaborator who brings people together Adaptive, resilient, and comfortable with ambiguity Ready to make an impact in a fast-moving, global environment At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. Click on Apply if this sounds like you! At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Health and Well-being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short-term disability coverage Long-term disability insurance Long-term care with life insurance Other Well-being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well-being