Senior Manager - Cadiovascular - Repatha - Omnichannel Search, GEO & AI Answer Engine

Job description

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Senior Manager, CV / Repatha Omnichannel Search, GEO & AI Answer Engine Hybrid - Once a month on campus What you will do You will serve as the CV/Repatha business lead for GEO, partnering with GCCI and the GEO vendor to translate enterprise GEO strategy, customer search behavior, and AI-answer-engine insights into brand actions. You will help prioritize opportunities, operationalize recommendations, and ensure GEO insights are integrated into brand planning, customer engagement strategies, and omnichannel activation. You will help translate insights from Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, ChatGPT, ChatGPT Health, ChatGPT Healthcare, ChatGPT Clinician, Perplexity, Claude for Healthcare, Claude, Grok, Meta AI, Large Language Models (LLMs), OpenEvidence, Medscape AI, Medscape One, Medscape M1, Doximity, DocAI, DoxGPT, OstroHealth, Ostro, and other emerging answer environments into practical CV / Repatha implications. You will establish a learning connection from search and AI answer behavior into content planning, web experience, analytics, Medical, Legal, Regulatory, Compliance, Privacy, GCCI, agency, and enterprise platform teams. You will help teams understand what HCPs, patients, caregivers, and practice teams are asking; what sources AI systems cite; where content gaps exist; and which approved content should be structured, refreshed, or made easier to find. For CV / Repatha, final pre-prescribing questions are often clinical in nature, including patient identification, efficacy, and safety. This role helps ensure the organization can understand these questions and translate them into approved, findable, credible, measurable, and actionable digital experiences without overstating brand, clinical, or regulatory authority. This role manages its remit end-to-end: strategy translation, planning, requirements, cross-functional alignment, execution readiness, deployment coordination, performance measurement, insight generation, and continuous optimization. Key Responsibilities: • Lead CV / Repatha search, SEO, GEO, AEO, AI answer visibility, zero-click search, answer-engine readiness, and cross-platform search intelligence across HCP and DTC audience strategies. • Build a practical query-to-answer and answer-to-action framework that helps teams prioritize high-value customer questions, structured answer blocks, FAQ strategy, schema considerations, content discoverability, and source authority opportunities. • Partner with Modular Content Operations to convert search and AI-answer learnings into Job Initiation Brief (JIB) inputs, MAC matrix updates, content briefs, answer blocks, FAQs, web content enhancements, Sales and Marketing Communications (SM Comms) opportunities, and modular content priorities. • Monitor and synthesize AI visibility, brand visibility score, citation share, citation rank, citation rank list, share of voice, brand sentiment, cross-platform search behavior, AI answer analytics, answer-page engagement, and content gap insights. This is a partnership with GCCI and the GEO vendor who will have the tools and measurement frameworks to perform these audits. Brand GEO lead would help translate insights into ELL framework, and help GCCI define business priorities to tailor insights. • Partner with Medical, Legal, Regulatory, Compliance, Privacy, Patient, Cardiovascular, Primary Care, GCCI, Omnichannel, Analytics, Technology, agency, and enterprise platform teams to ensure approved content is structured, discoverable, credible, measurable, and actionable. • Support content and experience recommendations across RepathaHCP.com, Repatha.com where applicable, Adobe Experience Manager (AEM), AEM Sites, Ostro, approved question-and-answer experiences, Google Analytics 4 (GA4), schema, structured data, and digital experience platforms. • Translate learnings from OpenEvidence, Ostro, search analytics, AI answer behavior, partner content, authority signals, digital public relations (PR), entity authority, citation authority, and social proof into practical recommendations for content and customer experience planning. • Operationalize GEO signals across omnichannel and field channels by defining activation strategies, business rules, and engagement triggers that translate insights into coordinated customer engagement • Help CV / Repatha adapt from creating content for channels to publishing an authoritative, structured, measurable, and continuously optimized ecosystem of approved answers. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability. Basic Qualifications: • Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience Preferred Qualifications: • Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with search, web strategy, omnichannel marketing, HCP marketing, DTC marketing, content strategy, analytics, or digital customer experience responsibilities. • Experience with SEO, GEO, AEO, AI search, AI Overviews, Google AI Mode, zero-click search, answer engines, query taxonomy, answer optimization, source authority, citation share, brand visibility score, citation rank, share of voice, brand sentiment, or AI visibility reporting. • Working knowledge of Google Search Console, Google Analytics 4, structured data, schema, Adobe Experience Manager, AEM Sites, OstroHealth, Ostro, OpenEvidence, Medscape AI, Doximity, DoxGPT, ChatGPT, Perplexity, Microsoft Copilot, Google Gemini, Claude, Grok, Meta AI, or comparable search and answer platforms. • Familiarity with content discoverability, authority publishing, entity authority, citation authority, digital PR, social proof, partner content, answer blocks, FAQ strategy, cross-platform search intelligence, and AI answer analytics. • Ability to translate emerging customer behavior and AI/search trends into clear, compliant, practical requirements for content, w