CVUS Interventional Global Marketing Manager / Responsable Marketing Global en Cardiologie Interventionnelle -

Job description

Job Description SummaryResponsible for preparing proposals and bids, leading contract negotiations, ensuring compliance with contractual obligations, and assessing commercial risks. The role directly contributes to the team's ability to meet service, quality, and delivery objectives while adhering to commercial policies and guidelines. It operates with a significant degree of autonomy in achieving commercial goals within established budgets and frameworks, including the authority to negotiate and execute commercial agreements. Strong commercial acumen and sound judgment are essential to effectively manage risks and drive successful business outcomes. * Responsable de la préparation des offres et des propositions commerciales, de la négociation contractuelle, du respect des engagements contractuels ainsi que de l’évaluation des risques commerciaux. Ce poste contribue directement à l’atteinte des objectifs de l’équipe en matière de service, de qualité et de respect des délais, tout en veillant à l’application des politiques commerciales de l’entreprise. Il bénéficie d’une autonomie significative dans la réalisation des objectifs commerciaux, dans le cadre des budgets et des lignes directrices définis, avec la capacité de négocier et de conclure des accords commerciaux. Le rôle requiert un solide jugement commercial ainsi qu’une forte capacité d’analyse pour prendre des décisions pertinentes et obtenir les résultats attendus. Job DescriptionThis role can be based either in Buc near Paris (France), or Horton (Norway). We are open to consider other European work locations if needed. Your role and responsibilities You will develop a market assessment & commercialization strategy and produce quarterly market share analysis, pricing analysis, competitive deep dives analysis, to identify product and marketing/commercial opportunities for profitable growth You will develop a deep understanding of clinical and industry trends in the segment, perform product & service economic analysis, develop and support portfolio diversification strategies You will lead NPI launch plans and develop business cases in collaboration with Product Managers and marketing plans with Region Marketing Leaders You will develop impactful value propositions, for assigned products/offers/services, based on customers’ main clinical, operational and economic challenges, unmet needs, buying criteria and personas. You will participate in the evaluation of market research, market positioning, promotions associated with assigned scope You will lead the development of Global Go To Market strategy, including dedicated campaigns & influence the Regional marketing strategy to gain price and grow market share You will define solid evidence generation plans required to support our Value Propositions. During the NPI evaluation phase you work closely with KOLs, Global & Regional clinical teams as well as research teams to demonstrate unique and measurable benefits of GE HealthCare’s solutions You will develop close collaboration with Key Opinion Leaders and leverage them as ambassadors of GE HC’s solutions and build thought leadership and generate awareness through customers’ experience ​You will work in close collaboration with your counterparts from IGS & ICAR to develop a compelling Value Prop, evidence generation and sales tools to articulate the benefits of a GEHC CVIS integrated solutions for our customers. You will interpret simple internal and external business challenges and recommend best practices to improve products, processes or services. You always stay informed of industry trends that may inform work You will work in close collaboration with Global Marcom Mgr & Region Marketing Mgrs to develop campaigns that lead to customers’ behaviors changes (switch from competition, upgrade to newest platform) and leverage new channels, techniques and identify optimally effective sales tools, including web and digital strategies, to meet the business’ objectives You will use your high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. You have the ability to assess quality of information given and ask pertinent questions to stakeholders or customers. You are able to offer new solutions to problems outside of set parameters and to construct and provide recommendations You may lead functional teams or projects with minimal resource requirements, risk, and/or complexity. Communicates difficult concepts and may influence others' options on particular topics. May guide others to consider a different point of view. Your profile Based on an educational level comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience) you bring a significant experience in the Marketing management & New Products Launches You have gained significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development and branding you bring prior experience in both global and region product marketing You are familiar with the healthcare industry/MedTech products and have experience managing an international brand You bring a sound clinical expertise in interventional cardiology (devices and/or imaging) You bring a sound knowledge across product lines, markets, sales processes, or customer groups and a strong commercial awareness and strategic thinking and influencing skills You have strong analytical and process skills You bring excellent oral and written communication skills in English as well as very good interpersonal and leadership skills French version Le Responsable Marketing Global en Cardiologie Interventionnelle (Électrophysiologie, interventions cœur structurelles et chirurgie cardiaque) est rattaché au Directeur Marketing Global pour l’Échographie Cardiovasculaire (CVUS). Il est responsable de l’optimisation de la performance commerciale à travers le développement et l’exécution des plans marketing globaux, y compris les lancements de nouveaux produits, en coordination avec les parties prenantes globales et régionales. Il aligne également les données marché avec les tendances technologiques afin d’aider les chefs de produits dans la définition de la feuille de route du portefeuille, la planification des produits, leur positionnement et leur tarification. Ce poste est un contributeur clé à la stratégie de la Business Unit (SBU). Il identifie et développe des opportunités de croissance et de gain de parts de marché dans les domaines du cœur structurel, de l’électrophysiologie et du bloc opératoire (OR). Il pilote également les efforts globaux visant à créer un réseau solide de leaders d’opinion (KOL), de sites de référence et de collaborations. Chez GE HealthCare, nos machines, nos logiciels, nos solutions, nos services et nos équipes font une réelle différence pour les professionnels de santé et les patients dans le monde entier. Cela est possible parce que nous ne perdons jamais de vue ce dont la santé a réellement besoin : la dimension humaine. Ce poste peut être basé soit à Buc, près de Paris (France), soit à Horten (Norvège). D’autres localisations en Europe peuvent être envisagées si nécessaire. Votre rôle et vos responsabilités Vous développerez des analyses de marché et une stratégie de commercialisation, et produirez des analyses trimestrielles de part de marché, d’analyse de prix et d’analyses approfondies de la concurrence afin d’identifier des opportunités produits et marketing/commerciales pour une croissance rentable. Vous développerez une compréhension approfondie des tendances cliniques et industrielles du segment, réaliserez des analyses économiques des produits et services, et contribuerez aux stratégies de diversification du portefeuille. Vous piloterez les plans de lancement des nouveaux produits (NPI) et développerez des business