Marketing Allrounder (m/w/d) mit Schwerpunkt Content & Kommunikation

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: Marketing Manager __ Your Role: Own the Challenge In this role, you will be responsible for shaping the content of our brand communication within the Electrification business across all channels – from concept to execution. You will develop content that strengthens our brand message, is strategically sound, and effectively engages our B2B and B2C target audiences. In doing so, you will bring your creativity, copywriting skills, organizational abilities, and digital marketing expertise into your daily work. You will be responsible for the conception, planning, and implementation of target group-oriented content and content strategies for various online and offline channels in both B2B and B2C environments. You will create creative and concise texts for websites, social media, print media, and internal communications – always in line with our brand identity. You will work closely with internal stakeholders and external partners to translate complex technical topics into clear, creative, and audience-focused messages. You will further develop and manage our digital channels, particularly our newsletters and social media presence, to ensure a consistent, engaging, and target group-oriented brand presence. ou will also take on a variety of marketing tasks (e.g., event management, trade fair organization, market research) and analyze the performance of your content to continuously optimize and develop it What it takes to Run what runs the world Completed degree in Marketing, Communications, Media, or a comparable qualification. Several years of professional experience in content management and (digital) marketing, ideally in an industrial environment and across both B2B and B2C markets. Practical experience in strategic newsletter management, social media communication, copywriting, and content planning. Experience with SEO and SEA initiatives is an advantage. Ability to communicate complex topics clearly, creatively, and in a target group-oriented manner. Fluent German (C2) and good English skills (minimum B2). High level of creativity, initiative, organizational skills, and the ability to manage multiple projects simultaneously. Team player with excellent communication skills for collaborating with internal departments and external service providers. Confident use of content management systems, social media tools, and Microsoft Office; experience with performance analysis is an advantage. Why join our company? Work-Life Balance – Flexible working models, including flexitime and hybrid working options, to help you balance your personal and professional life. Health & Well-being – Access to a range of health initiatives, our Global Employee Assistance Program, and gender-neutral parental leave policies. Financial Benefits – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and a meal allowance. Development Opportunities – Comprehensive training opportunities and structured development programs to support your professional growth. Inclusive Company Culture – A dynamic, international work environment that fosters collaboration and innovation. To comply with legal requirements, we refer to the minimum salary under the Austrian collective agreement for the electrical and electronics industry, which is €60,000 gross per year. There is a clear willingness to offer a higher salary depending on qualifications and experience. More about us: Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and opera-tional reliability, as we seek to achieve a low carbon society. go.abb/electrification ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shut-ters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency light-ing through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative tech-nologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies. We value people from different backgrounds. Could this be your story? Apply today or visit careers.abb to read more about us and learn about the impact of our solutions across the globe. #ABBcareers #LI-Hybrid Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.