Director Marketing, ICM

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION:Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries. WORKING AT ABBOTT: At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of Free medical coverage for employees* via the Health Investment Plan (HIP) PPO An excellent retirement savings plan with high employer contribution A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists Job Description A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Management, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. Our location in Sylmar, CA or Austin TX currently has an opportunity for a director, Implantable Cardiac Monitors. WHAT YOU'LL DO Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives. The role will be the lead on establishing product strategy and new product development direction in the Implantable Cardiac Monitors portfolio for Cardiac Rhythm Management. This includes traditional loop recorders and any novel therapies that provide value to our various customers and improve the standard of care. The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms. This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value. The director is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long-range portfolio management. The director is responsible for assisting in the following activities for their portfolio: Recognition of new products to be developed to meet new market demands, or the creation of new markets; Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets Support the commercial organizations in achieving Plan/Update objectives. Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives KEY RESPONSIBILITIES AND ACCOUNTABILITY Drives product strategy for all Implantable Cardiac Monitors products in collaboration with cross functional partners. Leads within the business unit or related sub-functions. The director is responsible for creating global demand for CRM products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the strategic marketing plan for Connectivity and Digital Solutions. Customer Insight Development: This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition. The director will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market. External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities. Product Strategy Development and Execution: Competition and Positioning- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team Develop the Marketing Plan- Incorporate all aspects of the strategic direction Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact) Support downstream marketing and commercial activities where needed Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk Internal Communication: Responsible for creating a clear line of communication between Global Upstream Marketing and all other areas that affect the productThis include key partners and stakeholders including downstream marketing partners, R&D, Clinical, and Program Management among others Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations Team Management: The role is the portfolio leader and owns the strategic direction of the Implantable Cardiac Monitors Portfolio and manages Product Managers to drive forward key priorities. The director will need to be able to lead and develop a team to support their priorities and portfolio plans including recruiting, hiring, coaching and managing product managers. Builds strong relationship with third party suppliers; manages vendors that work on our projects and partners with internal resources (i.e. vendor management, etc.) to develop those relationships Through the observation of market trends, best practices, and new, establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types. The leader is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas. EDUCATION AND EXPERIENCE YOU’LL BRING Required Bachelor’s degree in Marketing, Business, Life Science/Biomedical Engineering, or Software related field 15+ years of experience in marketing/product management, including international experience with in a global company. Experience supervisi