Sr. Product Manager, Vaccine Consumer

Job description

Job Description HCP public education : The Senior Product Manager will be responsible for HCP public education initiatives within the Consumer Team, bridging HCP and consumers through innovative educational formats. This role requires a unique blend of consumer insights, FMCG expertise, and HCP engagement experience to drive impactful education strategies. Key ResponsibilitiesHCP Ecosystem Understanding: Map and analyze the full HCP public education landscape, including academic congresses, associations, digital platforms, and social media. Innovative Education Formats: Design and implement creative approaches to educate HCPs (e.g., congress activations, digital platforms, social media innovations, interactive content). Public education via HCP: Enable and inspire HCPs to engage consumers with credible, accessible education. Consumer Insights Application: Translate consumer behavior and needs into actionable education strategies, leveraging FMCG industry best practices. Cross-functional Collaboration: Partner with procurement, agencies, medical affairs, and external stakeholders to ensure seamless project execution. Performance Measurement: Establish KPIs and track the effectiveness of HCP education initiatives. Required Skills: Consumer Behavior, Creative Campaign Development, Cross-Functional Collaboration, Interpersonal Relationships, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Social Media, Social Media Management, Strategic Collaborations, Strategic Thinking Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: No Travel Required Flexible Work Arrangements: Not Applicable Shift: Not Indicated Valid Driving License: No Hazardous Material(s): n/a Job Posting End Date: 08/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.