Associate Director, Partner Marketing

Job description

Job Title: Associate Director, Partner Marketing Job Description We’re Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent. Join us and be part of this journey towards greater opportunities and brighter futures. Concentrix sits at the center of some of the most valuable technology ecosystems in the world. Our partnerships with Microsoft, Google, NICE, AWS and others shape how clients buy, how solutions are built, and how growth gets created. This role will build and lead our global partnership marketing program, owning how we show up in those ecosystems and how much value we derive from them. You will develop joint propositions and build integrated marketing programs with our most important technology partners, driving brand awareness and pipeline. You will secure co-investment, set the standard for partner marketing globally, and act as the internal champion for the function. You are a self-starter and a doer. You know how to harness the global marketing team when scale matters, and you know when to roll up your sleeves and ship the work yourself. The mandate is simple: Maximize the commercial value of our partnerships. Make Concentrix unmissable in our partners' ecosystems. Turn partner activity into pipeline. What you will do in this role In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet. Own the Global Partner Marketing Strategy • Build integrated marketing plans with priority technology partners covering brand awareness, demand generation, content, events and digital activation. • Connect partner marketing to brand strategy, messaging and commercial objectives. • Identify new opportunities across the partner ecosystem including co-funded programs, joint campaigns and shared go-to-market initiatives. • Partner with the Global Partner team and sellers on joint proposition development and partner-led growth plays. • Step in to support and run strategic activity with non-tech partners (for example global marketing activations with key industry analysts) where needed Build and Manage Partner Marketing Relationships • Own senior marketing relationships within partners, acting as primary liaison. • Influence partner marketing priorities to ensure Concentrix receives prominent, high-quality visibility. Drive Brand Visibility Within Partner Ecosystems • Define and maintain standards for how Concentrix presents itself across all partner touchpoints, including events, portals, co-branded materials and joint briefings. • Develop partner-specific messaging that resonates with each partner's buyer base while remaining firmly on-brand. • Position Concentrix as the partner of choice within key technology ecosystems. Convert Activity into Pipeline • Ensure demand generation programs have clear lead generation targets and structured follow-up. • Work with Sales and Account teams to align on target accounts, joint pursuit strategies and post-activity conversion. • Build repeatable processes for converting partner-sourced leads into qualified pipeline and closed revenue. Maximise Partner Funding and Investment • Proactively identify MDF and co-investment opportunities. • Build the business case for joint initiatives that secure partner budget and commitment. • Evaluate ROI continuously and reallocate investment where impact is greatest. Set Standards and Support Regional Execution • Establish governance frameworks, playbooks and quality standards for partner marketing across global, theater and regional teams. • Coordinate partner marketing activity across sales theaters, balancing global consistency with local relevance. • Support and upskill regional teams to deliver partner activity that meets brand and commercial standards. Champion Partner Marketing Internally • Build visibility and advocacy for partner marketing across GTM, Sales, Account Management and senior leadership. • Use internal marketing channels to publicize partner activity and reinforce the commercial value of the function. • Educate and align Partnership teams globally on programs, standards and opportunities. Objectives & Measures of Success • Strength of Concentrix brand presence and perception within priority partner ecosystems. • Pipeline and revenue contribution from partner-led programs. • Quality and consistency of partner marketing execution globally. • Senior-level engagement with partner marketing counterparts. • Internal recognition of partner marketing as a strategic growth lever. Your qualifications We embrace our game-changers with open arms, people from diverse backgrounds, who are curious and willing to learn. Your natural talent to help others and go beyond WOW for our customers will fit right in with what we do and who we are. Concentrix is a great match if you have: Essential • Residing in or ability to work Eastern Time Zone business hours. • Experience leading partner or alliance marketing in B2B technology or services. • Track record building programs that deliver both brand impact and pipeline. • Demonstrable success securing MDF and managing co-funded initiatives at scale. • Strong commercial mindset with clear understanding of how marketing drives revenue. • Hands-on operator who can execute directly when needed. • Confident influencer at senior level, both internally and within partner organizations. • Comfortable navigating a matrixed global organization with multiple stakeholder groups. Highly Desirable • Experience working with one or more of our main partners • Experience managing partner portal programs and co-branded digital ecosystems. • Exposure to global sales theater models and regional marketing coordination • Global background and mindset Core Competencies & Leadership Capabilities • Strategic thinker who operates across the full partnership lifecycle. • Commercially disciplined with a clear focus on pipeline and revenue contribution. • Confident influencer at senior level, both internally and with external partners. • Strong brand judgement, knows how to show up well in every environment. • Highly organized with the ability to coordinate complex, multi-partner programs simultaneously. • Proactive opportunity-spotter who maximizes every partnership touchpoint. • Curious, collaborative and comfortable navigating ambiguity in a global organization. Working Model & Travel Requirements • Global remit, US-based in Eastern Time Zone, working closely with Partnership, Sales, Account Management and regional Marketing teams. • Regular engagement with marketing counterparts within key partner organizations. • Travel required to support key partner events, joint planning sessions and market engagement. The base salary range for this position is $137,000 - $187,700 plus incentives that align with individual and company performance. Actual salaries will vary based on work location, qualifications, skills, education, experience, and competencies. Benefits available to eligible employees in this role include medical, dental, and vision insurance, comprehensive employee assistance program, 401(k) retirement plan, paid time off and holidays and paid learning days. The deadline for applying for this position is: July 23rd, 2026. This position is for an existing, immediate vacancy. We are currently seeking to fill this role with an individual who can start as soon as possible. As part of the hiring process, candidates may be required to undergo background screening and identity verification, where permitted by applicable