Senior Marketing Data Analyst

Job description

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! We are looking to welcome a brilliant Senior Marketing Data Analyst into our Analytics team. Applying quantitative analysis, data science, statistics, and programming, you’ll tackle complex data challenges, framing and decomposing high-difficulty analytics projects to drive value across our global marketing initiatives. What will you do Project Ownership & Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans. Strategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high-impact insights that optimize multi-million dollar budget allocations. Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing). Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross-functional peers, translating raw marketing data into clear, compelling, and actionable recommendations. Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms. Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable. Requirements Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free-to-play (F2P), or mobile B2C industries. Data Storytelling & Impactful Communication: Proven ability to translate complex, high-difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non-technical stakeholders and senior leadership, driving consensus and strategic action. Advanced Marketing Metrics & Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking, and core growth metrics ( LTV, ROAS, CPI, Churn, IPM ). Autonomy & Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems. <str