Social Commerce Manager

Job description

Job Location HO CHI MINH CITY OFFICE Job Description P&G is a leading global consumer goods company whose winning brands are built around the model of innovation. Whatever your passion is, we want to ignite your potential to become your very best self. We hold true to our purpose, values and principles as we seek to make a difference in the world around us. You will engage in meaningful work that will touch the lives of others and have a real impact. Everything at P&G starts with understanding - understanding our consumers and our employees as we innovate to improve lives now and for generations to come. Do you want to be part of one of the world's largest FMCG companies? We're looking for a passionate and entrepreneurial talent to join our Media team and shape the future of Social Commerce at P&G Vietnam. As a Social Commerce Manager, you will lead P&G Vietnam's social commerce media strategy, driving business growth through creator ecosystems, affiliate networks, paid media, and platform partnerships. You will connect media excellence with commerce outcomes by delivering data-driven, scalable, and innovative social commerce solutions across our portfolio. 1. Social Commerce Strategy & GrowthLead the development and execution of P&G Vietnam's Social Commerce media strategy across key social platforms. Drive full-funnel social commerce campaigns by integrating paid media, creators, affiliates, MCNs, and platform capabilities to accelerate conversion and sales. Partner with Brand, eCommerce, and Commercial teams to translate business objectives into effective social commerce plans. Identify new growth opportunities to scale social commerce performance across brands. 2. Performance Media & Commerce Optimization Own campaign planning, execution, and optimization across social commerce channels to maximize both media efficiency and commercial impact. Oversee audience strategy, campaign setup, creative trafficking, measurement, and performance reporting with agency partners. Continuously optimize media investments based on business KPIs including traffic, conversion, ROAS, and incremental sales. Leverage data and analytics to improve targeting, attribution, and campaign effectiveness. 3. Creator Ecosystem & Platform Innovation Lead the development of P&G's creator and affiliate ecosystem, including KOLs, creators, MCNs, affiliate partners, and social commerce agencies. Stay ahead of emerging social commerce trends, platform capabilities, and creator economy developments. Design and lead learning agendas, pilot programs, and innovation initiatives to unlock new commerce opportunities. Drive capability building by sharing best practices and scaling successful models across brands. 4. Partnership & Cross-functional Leadership Build strategic partnerships with key social commerce platforms and external partners to maximize business value for P&G brands. Collaborate closely with Brand, eCommerce, Sales, Finance, and agency partners to deliver integrated social commerce initiatives. Serve as the internal subject matter expert on social commerce, providing guidance on strategy, measurement, governance, and best practices. Coach and develop internal teams on social commerce planning, execution, and performance measurement. Job Qualifications Minimum 3 years of experiences in the industry or similar positions Able to influence and engage business leaders with insights and strategies High bar on pull content from idea to delivery with excellent project execution skills Strong analytical skills and data-driven thinking Agency management: Engage, energize and enable agencies to identify opportunities for service improvements Good communication and presentation skills to explain complex information internally/externally Excellent verbal and writing communication in local language & strong English communication About us We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.comto know more. We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor. Job Schedule Full time Job Number R000154824 Job Segmentation Entry Level