Brand Manager

Job description

JOB DESCRIPTION:Brand Manager for Abbott Diabetes Care, office Baar Primary Objective of Position • To develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of increasing sales. • Have a broad and deep product knowledge and be responsible for product trainings as appropriate. Major Accountabilities • To localize global/EMEAP marketing strategy to match the position of the brand in Switzerland and maximize brand potential. • Input into developing plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate. • Develop or localize multichannel marketing projects in accordance with relevant functions. • Budget planning and tracking for ensuring promotional campaigns are within agreed spending limits and A&P reporting is accurate, incl. accruals, for owned projects. • Assist in preparing plan, LBE and LRP & S&OP as required. • Liaising closely and influencing the sales management, brand team and sales team to ensure promotional campaigns are developed on strategy and executed effectively. • Prepare, organize and conduct trainings to ensure sales teams are well trained and able to execute strategies effectively. • Liaising closely with all support functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and Global/EMEA Marketing). • Collating Competitor Intelligence from the market. • Reporting Marketing KPIs as deemed necessary by the ACH management team and Global/EMEAP Marketing. • Analyze KPIs to optimize campaigns and spendings/ROI • Creating or localizing marketing material: ensure marketing material is developed, approved and produced according to branding guidelines and approval processes. • Collaborating with external vendors and stakeholders regarding quotes, negotiations, contracts, POs. • Working with relevant leaders and managers as well as peers to create and track in-country marketing plans and to communicate to the commercial organisation as appropirate. • Ensures that all activities are performed in compliance with quality system requirements Qualifications: • University degree in Marketing or Business or relevant experience • Languages: German (native), French (Good), English (good). Italian as a big plus. • At least 5 years Pharmaceutical and/or Medical Device Industry experience • Minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies • Experience of working with MS Office • Customer facing and/or sales experience in healthcare environment • Competent use of computers (spreadsheets, graphics package) incl. website management (e.g. AEM) and basic graphics design knowledge • Presentation, communication and motivational skills • Ability to build and maintain excellent level of product, sales and competition knowledge Abbott is proud to be an Equal Opportunity Employer, committed to building teams that reflect the patients and communities we serve. Ready to Join Us? If this opportunity resonates with you — even if you are unsure you meet every requirement — we’d love to learn more about you. Please submit your CV as a PDF via our careers site. (If uploading multiple documents, please ensure they are added before saving your application.) The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY:Product Management DIVISION:ADC Diabetes Care LOCATION:Switzerland > Baar : Neuhofstrasse 23 ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Yes, 10 % of the Time MEDICAL SURVEILLANCE:Not Applicable SIGNIFICANT WORK ACTIVITIES:Not Applicable