Gerência de Marketing Sênior - Divisão Nutricional (AN) - São Paulo/SP

Job description

JOB DESCRIPTION:About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. Benefits such as Medical and Dental Assistance, Life Insurance, Private Pension Plan, Medication Subsidy, Discount on Abbott stock purchases, among others. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. We offer flexible work policies that allow a healthy balance between personal and professional life We invest in the development of our employees through training and growth opportunities We foster an environment where every voice is heard and valued The Opportunity This position works out of our São Paulo location in the Nutrition. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. The Marketing Manager for ANI Brazil serves as the primary point of contact for local execution and is accountable for the leadership and performance of the marketing team, ensuring best in class execution of the nutritional portfolio across the market including pipeline innovations. This role will drive brand growth by building strong consumer and healthcare professional (HCP) engagement, delivering superior in-market execution, and contributing to both short- and long-term business objectives. What You’ll Do Planning, execution and follow-Up of Marketing Plans: Lead the deployment and ongoing optimization of local marketing plans for the portfolio, ensuring alignment with both consumer and HCP strategies to achieve financial (Net Sales, Division Margin) and competitive objectives (Market Share, Market Growth). Consumer & HCP Journey understanding: Develop and continuously refine local journeys by brand, identifying key insights, decision drivers, and the most impactful points of influence and activation. Sustained Training & Brand Expertise: Maintain deep knowledge of product technical features (characteristics, benefits, clinical support) as well as key marketing and performance indicators (market share, growth, penetration, headspace, brand funnel metrics across HCPs and consumers). Launch Excellence: Lead and support the execution of pipeline launches, leveraging Cluster brand strategies when available. Ensure full coordination with Cluster and cross-functional teams (NPI, Supply, Demand, Medical, Regulatory, Sales, Trade) to guarantee readiness, alignment, and flawless execution. Competitive Monitoring: Track local market dynamics, such as competitor activity, pricing trends, and regulatory changes. Translate insights into actionable recommendations to inform strategy and forecasts. Performance Monitoring and Reporting: Define and track KPIs (e.g.: sales, growth, share, reach, impressions, CME impacts, etc.) to assess business and launch performance. P&L Management: Own brand level financials, including A&P, SG&A, Net Sales, and GTN-related investments, ensuring delivery of Division Margin targets in line with Plan and quarterly financial reviews. HCP Engagement: Lead the development of effective HCP engagement strategies, including medical education and promotional initiatives, ensuring full compliance with corporate guidelines and OEC standards. Media Plan Execution: Develop and oversee integrated media plans in collaboration with agencies, ensuring clear, consistent messaging that strengthens brand equity and delivers against funnel objectives. Portfolio Strategy and Innovation Support: Contribute to the evaluation and prioritization of new product opportunities through market assessments, go-to-market strategies, and financial analysis in partnership with Supply, NPI, Demand, and Finance teams. Forecasting and RLBE’s contribution: Support monthly and quarterly forecasting processes by incorporating local performance trends, risks, and opportunities. Work closely with Finance teams to develop scenarios and ensure forecast accuracy. Required Qualifications Bachelor’s degree in Business, Marketing, or related field; MBA or postgraduate degree preferred. Minimum of 10 years of OTC, OTX or specialized FMCG marketing experience at a large local level. Proven experience managing complex portfolios and executing multiple product launches. Fluency in English is required. Proficiency in Spanish is a strong plus. Core Skills: Brand Building Strategy & Planning: Expertise in developing and executing strategic brand plans, especially as it relates to more mature brands. Launch Excellence: Experience in managing multiple successful products launches simultaneously. Insight and Foresight: Ability to anticipate market trends and customer needs. Innovation & Portfolio Expansion: Proven track record of positioning new products in an innovative manner within a large portfolio. Multi-Channel Customer Engagement: Skilled in engaging customers through various channels and in the private and public market. Financial Acumen and Measurement: Strong understanding of financial metrics and performance measurement. Strategic thinking: Experience and ability to understand and work on complex projects that require strategic thinking and detailed planning. Apply Now Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY:Product Management DIVISION:ANI International Nutrition LOCATION:Brazil > Sao Paulo : Building 1 ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Yes, 15 % of the Time MEDICAL SURVEILLANCE:Not Applicable SIGNIFICANT WORK ACTIVITIES:Not Applicable