Consumer Insights Manager

Job description

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview Zynga Consumer Insights is looking for an experienced consumer research professional to join our team as a Consumer Insights Manager. Reporting to the Director of Consumer Insights, you will be responsible for research projects that deliver insights regarding Zynga’s portfolio as well as the overall gaming marketplace. You will be independently managing a variety of projects, qualitative and quantitative, across marketing and game design initiatives. You will be hands-on, from start to finish, and your work will help drive innovations and improvements for both live games and new games in development. A successful candidate should have extensive experience designing and running primary research, analyzing and visualizing data, and socializing information across an organization. Our team works closely with a variety of stakeholders across Zynga, often embedding ourselves within game studio teams, so the successful candidate will have a track record of building trust and strong relationships with new clients (internal or external). Some international travel will be required to attend research in person and to visit stakeholders. Demonstrated expertise in building and maintaining research panels is a significant advantage. While previous gaming industry experience is not required, a passion for gaming, especially mobile gaming, is a valuable asset for this role. What You'll Do Partner with stakeholders to design and scope primary research methodologies that align with key business objectives. Independently execute diverse qualitative and quantitative research projects, from facilitating player interviews to leading complex segmentation studies. Manage relationships with external research vendors and internal organizational partners. Build and maintain high-quality research panels to support Zynga’s ongoing research needs. What You Bring 4+ years of experience in a custom primary research function, either client or vendor side. Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies. Experience with survey tools such as Alchemer and Qualtrics. Strong interpersonal skills, with the proven ability to build cooperative and productive relationships with internal and external partners. Fluent English is essential; proficiency in Turkish is a plus. Bonus Points Experience building and maintaining sample panels (client or vendor side). A strong passion for games. What We Offer You Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the <a s