Executive Director, Intelligent Personal Engagement

Job description

Job Description As our company accelerates its adoption of artificial intelligence, we are evolving into an organization powered by intelligent products, agentic workflows, and agile teams. To deliver measurable business value, we are transforming how our customer-facing teams and service channels connect with healthcare professionals and patients. The Executive Director, Personal Engagement is a senior leadership role within the Digital Human Health (DHH)/ Digital Content & Customer Experience Capabilities (DCCE) team. This leader will define the strategy for our Personal Engagement product ecosystem—encompassing sales and sales operations, customer service, patient CRM, and all associated AI capabilities and agents. Operating at the highest level of complexity, ambiguity, and cross-functional impact, you will lead the shift toward a digitally augmented, AI-powered commercial execution model. You will align senior stakeholders across the enterprise, drive major technology investment decisions, and sponsor enterprise-wide transformations to ensure our field forces, service agents, and patient touchpoints deliver highly optimized and impactful user experiences. Primary Responsibilities: Define and drive enterprise strategic direction for the Personal Engagement product line, encompassing Face-to-Face (F2F) sales, sales operations, customer service, patient CRM, and the integration of next-generation AI agents. Set the strategy for the evolution of commercial capabilities, driving the transformation of Sales/CRM, customer service, and patient engagement platforms from static systems of record into a unified, AI-powered ecosystem. Champion the shift toward intelligent, product-driven solutions that leverage agentic workflows and predictive insights to deliver hyper-personalized patient journeys, proactive service resolutions, and a highly optimized, digitally augmented field force. Drive cross-functional alignment across business engagement, product management, architecture, engineering, analytics, and data teams to ensure integrated delivery of personal engagement capabilities. Sponsor enterprise transformation and operating model changes, championing the adoption of agentic workflows, remote engagement capabilities, and AI-driven field suggestions to navigate the evolving sales and marketing landscape. Lead the operating model and governance approach for broader Adobe stack evolution relevant to this scope, including scalable role design, access models, enablement, and cross-product administration as capabilities expand across Adobe platform. Monitor the evolution of AI, customer engagement, and marketing technology trends—and translate emerging capabilities into strategic recommendations for how our platforms, operating model, and solutions should evolve to deliver greater business value, scalability, and customer impact. Provide thought leadership on how advances in AI, agentic workflows, and connected platform capabilities should inform product direction, roadmap priorities, and enterprise solution design across customer intelligence, orchestration, and measurement. Shape long-term investment priorities, roadmap tradeoffs, and resource strategy for the product line, ensuring alignment to enterprise priorities and measurable business outcomes. Partner with senior executives and enterprise stakeholders to translate strategic priorities into an executable, scalable roadmap with clear governance, adoption, and operating discipline. Lead through multiple layers of leadership and/or through influence across highly matrixed teams, while shaping talent strategy, leadership capability, and organizational readiness for a more AI-enabled and data-driven operating model. Education Minimum Requirement Bachelor’s Degree in Science, Technology, Business, Information Systems, or a related field. Required Experience and Skills 10+ years of experience leading enterprise-scale CRM, sales execution, marketing technology, or customer/patient service product capabilities with measurable business impact. Deep domain expertise in Sales Force Automation (SFA), CRM, patient engagement, workforce optimization, and the integration of AI/agents in commercial workflows. Demonstrated success setting strategy for highly complex, enterprise-level capability areas with long-term business, operational, and talent implications. Experience leading large-scale enterprise transformation, operating model redesign, and platform modernization in ambiguous, fast-evolving environments. Proven ability to align senior stakeholders across multiple matrixed functions, influencing strategic decisions on investments, governance, and platform adoption. Strong communication and executive presence, with the ability to translate complex technical/AI concepts into clear strategic decisions for both technical and non-technical business leaders. Preferred Experience and Skills Advanced degree in Business Administration, Information Science, Computer Science, or a related field. Extensive experience in healthcare, life sciences, or other regulated environments requiring strict adherence to privacy, compliance, and governance by design. Deep knowledge of commercial SaaS ecosystems (Veeva, Salesforce, etc.) and experience leading enterprise governance across multi-product environments. Required Skills: Benefits Management, Business Analysis, Business Decisions, Business Process Improvements, Computer Science, Customer Service, Customer Support, Digital Healthcare, Governance Management, Marketing, Marketing Management, Operating Models, Patient Engagement, Program Management, Role Design, Stakeholder Relationship Management, Strategic Planning, Technology Investments, Thought Leadership, Workforce Planning Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement​ We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts The salary range for this role is $231,900.00 - $365,000.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for emplo