Partnership/Co-Marketing Lead

Job description

WHAT YOU DO AT AMD CHANGES EVERYTHING At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career. THE ROLE: The right candidate will drive the success of AMD's Embedded Partner Marketing initiatives by accelerating co-marketing, partner enablement, and demand generation across the Embedded Partners ecosystem, including ODMs (Original Design Manufacturers), IP (Intellectual Property) providers, Software, and Design Services partners. This highly collaborative role partners closely with Product Marketing, Partner Management, Field Marketing, and Sales to develop and execute integrated marketing programs that strengthen partner engagement, increase solution awareness, and generate measurable business impact. THE PERSON: Your passion for technology marketing and partner collaboration will enable you to build strong relationships across AMD's ecosystem while delivering impactful marketing programs. You are a proactive self-starter with exceptional organizational skills who thrives in a fast-paced, cross-functional environment. You have the ability to translate complex technical concepts into compelling value propositions and can successfully manage multiple initiatives while driving alignment across internal teams and external partners. KEY RESPONSIBILITIES: Build and execute joint co-marketing plans with priority partners across the AMD Embedded Partner ecosystem, aligned with AECG (Adaptive and Embedded Computing Group) business objectives and regional priorities. Drive partner enablement through the development of sales and technical enablement materials, including messaging frameworks, pitch decks, FAQs (Frequently Asked Questions), training content, and sales tools for partner sellers, FAE (Field Application Engineering) teams, and solution architects. Support solution and platform launches by developing positioning and messaging, coordinating campaign assets, managing launch calendars, driving stakeholder alignment, and ensuring launch readiness. Plan and execute integrated partner demand generation campaigns, including audience targeting, campaign offers, landing pages, email nurture programs, webinars, paid media, and lead management coordination. Lead partner events and activations, including trade shows, workshops, demonstrations, and webinars by managing timelines, logistics, speaker preparation, asset delivery, and post-event reporting. Manage marketing program operations, including project intake, cross-functional schedules, legal and brand reviews, localization requests, MDF (Market Development Funds) planning and claims where applicable, and executive reporting. Serve as the primary day-to-day marketing liaison for assigned partners by leading status meetings, tracking actions and risks, resolving issues, and ensuring effective communication across AMD and partner organizations. Measure, analyze, and report campaign and enablement KPIs (Key Performance Indicators), including content engagement, MQLs (Marketing Qualified Leads), influenced opportunities, event ROI (Return on Investment), enablement adoption, and partner satisfaction through regular dashboards and business reviews. Identify opportunities to scale marketing programs by developing reusable content, reference architectures, solution messaging templates, and best-practice playbooks across regions and partner tiers. Collaborate effectively across Product Marketing, Partner Management, Field Marketing, Sales, Legal, Brand, and external ecosystem partners to ensure successful program execution. Proactively drive continuous improvement across partner marketing processes, campaign execution, and partner engagement initiatives. Must be a self-starter with the ability to independently manage multiple priorities and deliver high-quality results in a fast-paced environment. PREFERRED EXPERIENCE: Exp in semiconductor product marketing, solutions marketing, partner marketing, or a closely related role. Industry familiarity with FPGAs (Field Programmable Gate Arrays), adaptive SoCs (Systems-on-Chip), EDA (Electronic Design Automation) tools, or embedded processors. Proven experience planning and executing co-marketing programs with ecosystem partners or strategic alliances, including co-branded campaigns, product launches, demand generation programs, and partner events. Ability to translate complex technical concepts—including adaptive SoCs, FPGAs, IP blocks, boards and SOMs (Systems-on-Modules), reference designs, and embedded software stacks—into compelling customer value propositions and marketing narratives. Strong project and program management skills with the ability to lead multiple concurrent initiatives and coordinate cross-functional teams. Experience collaborating with Product Marketing, Partner Management, Field Marketing, Sales, Legal, Brand, and external partners. Excellent written, verbal, presentation, interpersonal, and stakeholder management skills with experience in partner-facing communications. Familiarity with marketing technologies such as CRM (Customer Relationship Management), PRM (Partner Relationship Management), marketing automation platforms, content management systems, and project management tools. Strong analytical skills with experience measuring campaign performance, reporting KPIs, and driving data-informed marketing decisions. Detail-oriented with excellent planning, organization, and multitasking abilities. Self-motivated and comfortable working in a fast-paced, matrixed organization with global teams and external stakeholders. Willingness to work on-site in Hyderabad, India, collaborate across North America time zones, and travel as required to support partner events. ACADEMIC CREDENTIALS: Bachelor's degree in Engineering, Computer Science, Marketing, Business, or a related field (or equivalent experience). An advanced degree is considered a plus. #LI-NS2 Benefits offered are described: AMD benefits at a glance . AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process. AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here. This posting is for an existing vacancy.