Global Marketing Director, CathWorks

Job description

We anticipate the application window for this opening will close on - 18 Jul 2026 Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact. A Day in the LifeBring your creativity, agility, and drive to lead the expansion of CathWorks FFRangio™ system globally as the Global Marketing Director, CathWorks and be a foundational part of our digital transformation of the cath lab. Patients treated by interventional cardiologists are presenting with increasingly complex disease which requires our team to have a strong focus on developing innovative products and marketing strategies that provide a meaningful clinical, technical, and economic benefit. Through our recent acquisition of CathWorks, Medtronic has embarked on a new and exciting chapter of setting the standard in coronary physiology. The CathWorks FFRangio system combines artificial intelligence and advanced computational science to obtain physiologic information from routine angiograms, eliminating the need for drug stimulation and invasive pressure wires. It provides physicians with a quick and reliable intraprocedural physiologic assessment for the entire coronary tree. The system is backed by robust evidence, including the recently published ALL-RISE trial which demonstrated that CathWorks FFRangio is non-inferior to wire-based physiology for MACE at one year, with statistically significant improvement in resource utilization and reduced procedure time. Your team and this role will play a major part in making the way physicians assess and treat their patients more informed, less invasive, and more efficient! At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 30% of travel to enhance collaboration and ensure successful completion of projects. This is a high visibility role which requires extensive experience in software and capital equipment downstream and upstream marketing, market development, commercial models, and go-to-market strategy. In addition to global product marketing team leadership responsibilities, the CathWorks director will also work closely with cross-functional teams and marketing partners in global regions and provide direction and leadership within the broader Coronary and CathWorks organization. This role offers a fantastic opportunity for career growth and development as we continue to grow CathWorks FFRangio system towards standard of care. A Day in the Life Strategic leadership Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product launches, product promotion, internal training, evidence strategy, and medical education. Monitor competitive landscape, digital trends, and emerging technologies Work closely with R&D and digital technology teams to provide market and customer needs research and influence product roadmap and usability Partner with clinical, health economics, and regulatory teams to support claims, evidence and reimbursement plan development Multi-channel marketing strategy and execution Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomes Develop deep understanding of customer needs, digital maturity, and clinical workflows Translate technical features (software, AI, analytics, connectivity) into compelling customer benefits Go-to-market leadership Develop global pricing and business strategy in alignment with overall business objectives Partner closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting and evidence dissemination globally Team leadership Work individually and/or with the team in recommending action, scheduling and planning projects, modeling revenue opportunity and overall project value. Leading team of high performing product managers to achieve ambitious goals that meet business objectives and ensure successful response from customers Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers. Must Have: Minimum Requirements Bachelor's Degree 10+ years of experience in marketing or market development work (7 years of managerial experience) or advanced degree with a minimum of 10years relevant experience, minimum 7 years of managerial experience) Deep experience and understanding of the AI technology landscape; commercial expertise in developing and deploying innovative solutions, including AI supported applications, within the medical device industry Historical experience identifying and rolling out software and capital equipment business models. Proven ability to translate complex technology into simple, compelling narratives Strong project management and cross-functional leadership skills, with a demonstrated ability to deliver results in a matrixed environment Demonstrated critical thinking and complex problem-solving skills Experience leading a high performing team Ability to travel up to 35% of the time Nice to have MBA or Master's in Business, Hospital Administration, Nursing, or Life Science Experience in medical devices, healthcare technology, or digital health Familiarity with interventional cardiology, coronary procedures, and healthcare economics For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. U.S. Work Authorization & Sponsorship At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment. ‌ Recruitment Fraud Alert We are aware of phishing scams targeting job seekers. Please keep the following in mind: Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses. Medtronic will never ask for