Global Campaign Specialist
Beckman Coulter · Pune, Maharashtra, India
Job description
Bring more to life . Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Pall Corporation, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. As a global leader in high-tech filtration, separation, and purification, Pall Corporation thrives on helping our customers solve their toughest challenges. Our products serve diverse, global customer needs across a wide range of applications to advance health, safety and environmentally responsible technologies. From airplane engines to hydraulic systems, scotch to smartphones, OLED screens to paper—everyday Pall is there, helping protect critical operating assets, improve product quality, minimize emissions and waste, and safeguard health. For the exponentially curious, Pall is a place where you can thrive and amplify your impact on the world. Find what drives you on a team with a more than 75-year history of discovery, determination, and innovation. Learn about the Danaher Business System which makes everything possible. The role of the Global Campaign Specialist, Digital Marketing & Demand Generation will partner cross functionally to deliver global demand generation and drive digital marketing initiatives across multiple regions. The ideal candidate will be responsible for implementing global campaigns, developing digital channels, and ensuring brand compliance across various markets and business units. This position will be responsible for driving growth in our consumables business through product marketing to B2B and supporting one of our business units for all digital activities. This position will be on-site in Pune, India office. In this role, you will have the opportunity to: Campaign Management: Plan, execute, and track the performance campaigns across various channels, including digital, social media, events and publications Content Creation: Develop and manage the creation of personalized content, including emails, case studies, webinars and other marketing materials to address the unique needs of each target account. Collaboration: Work closely with sales, marketing and product teams to align marketing campaign strategies with overall business objectives and ensure a cohesive approach to target accounts and execute campaigns. Continuous Improvement: Continuously evaluate and improve marketing campaign strategies and tactics to enhance performance and achieve business goals. Conduct competitive analysis. The essential requirements of the job include: Bachelor’s degree + MBA/PGDM/PGDBA (Preferably Marketing) with minimum 7-9 years of digital marketing experience in a B2B environment Work with geographically dispersed regional demand generation marketing teams to ensure digital campaigns reflect international cultures and languages. Proficient in Microsoft 365 (Word, Excel, PDF, etc.). Additional knowledge of customer experience management platforms helpful, CRM platforms, and SFDC preferred. Successfully engage in multiple initiatives simultaneously, strong matrix and teamworking skills in a cross-functional, global and multi-cultural environment. Excellent verbal and written communication skills, ability to interact professionally with a diverse group of executives, managers, and subject matter experts. Pall Corporation, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com.
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