Senior Manager, Social Media

Job description

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Role Summary As Market Influence scales, TrendAI is establishing dedicated, global ownership of its social function across both organic and paid. This role sets social strategy for TrendAI's brand and executive channels, builds the attribution that connects social activity to results and leads the social team. Core Responsibilities Own social strategy — organic + paid Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health Prove return Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership Own social performance reporting and optimization loops Run the engine Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels Coordinate executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods Lead the team Lead and grow the social team and add capacity as the function scales Qualifications Required 6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy Track record building social attribution/measurement and reporting ROI to leadership Strong editorial and brand judgment for a B2B/executive audience Experience directing agencies or vendors on execution while keeping strategy in-house High AI fluency; fast adopter of new tooling and workflows Preferred B2B tech / cybersecurity; understands the CISO/security audience LinkedIn-first organic and paid expertise; executive and employee-amplification programs Familiarity with social/measurement platforms People-leadership experience What We Offer You: You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family. Comprehensive medical, dental and vision insurance Life insurance Short & Long Term Disability Pre-partum, maternity, parental and medical leave Mental Health Wellness Program Adoption Assistance Wellness Incentive Pet Insurance 401(k) with company match Paid Time Off 14 Annual Holidays Tuition Assistance Employee Resource Groups We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work. Be Passionate. Be Innovative. Be a Trender. This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa). #LI-LO1 At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.