Sr Mgr Retail Media Analytics Whippany New Jersey United States

Job description

Retail Media Measurement Strategy & Ownership Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise-grade foundation across priority retailers. Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes. Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking. Build Scalable Data, Reporting & Governance Guide the development of multi-tiered reporting solutions that serve both retail-specific and enterprise-level needs, including: Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation. Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities. Bachelor's degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred. Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments). Deep expertise with at least one of the following platforms: Amazon Marketing Cloud Scintilla Vendor Central Familiarity with third‑party ecommerce analytics tools such as Intentwise or Helium 10. Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement. Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau). Strong ability to influence cross‑functional stakeholders and senior leaders through data‑backed insights and clear storytelling. Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility. 10+ years of experience in analytics, measurement, or media performance roles, with deep exposure to retail media and eCommerce analytics.