Field Marketing Manager

Job description

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. We are looking for an experienced and results-driven Field Marketing Manager, Korea to accelerate business growth through strategic marketing initiatives that drive demand, strengthen customer engagement, and build market presence. As the Field Marketing Manager, you will work closely with the Korea Country Manager, sales teams, partners, and global/regional marketing teams to develop and execute integrated marketing strategies aligned with business priorities. You will play a critical role in translating global marketing strategies into impactful local programs that generate pipeline, accelerate customer engagement, and support revenue growth. This role is ideal for a strategic marketer who understands the technology or cybersecurity landscape, thrives in a fast-paced environment, and has a strong track record of executing demand generation programs that deliver measurable business outcomes. Key Responsibilities Marketing Strategy & Business Alignment Partner with the Korea Country Manager and sales leadership to develop and execute the overall marketing strategy supporting Korea’s business growth priorities. Act as the key conduit balancing between global marketing direction vs country priorities. Develop go-to-market plans that address market opportunities, customer needs, and business objectives for the Korea market. Build strong relationships with sales teams and partners to gain market insights and ensure marketing investments are aligned with top business priorities. Demand Generation & Pipeline Growth Develop and execute integrated demand generation campaigns to build qualified pipeline across targeted prospects and customers. Manage multi-channel marketing programs including digital campaigns, webinars, in-person events, virtual events, PR activities, and partner marketing initiatives. Work closely with sales teams to understand business priorities and align marketing programs with go-to-market objectives. Execute account-based marketing activities to drive deep account engagement. Optimize lead generation and nurture programs to improve MQL-to-SQL conversion and overall campaign effectiveness. Analyze marketing performance metrics, pipeline contribution, and ROI to measure campaign success and drive continuous improvement. Events & Customer Engagement Identify, plan, manage, and coordinate local and regional marketing events that support business objectives. Work with internal teams, agencies, and partners to deliver impactful customer experiences. Measure event effectiveness and optimize future investments based on performance insights. Partner & Channel Marketing Collaborate with channel partners to develop joint marketing initiatives that expand market reach and accelerate growth. Support partner development and enablement through effective channel marketing activities. Work closely with partners to maximize lead generation, engagement, and conversion opportunities. Content Localization & Communications Adapt and localize global marketing content, campaigns, and messaging to ensure relevance for Korean customers and partners. Collaborate with global and regional marketing teams to deliver market-specific assets and campaigns. Build and maintain relationships with local media and journalists to increase brand awareness and secure relevant PR coverage. Requirements Bachelor’s degree in marketing, Business, Communications, or a related field. Minimum 5 years of field marketing, demand generation, or integrated marketing experience within the technology, cybersecurity, SaaS, or B2B industry. Proven experience developing and executing successful marketing campaigns that generate measurable pipeline and business impact. Strong understanding of B2B go-to-market strategies, demand generation, lead management, and sales alignment. Experience working in a hybrid reporting structure, with cross-functional stakeholders. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Data-driven mindset with experience measuring campaign performance, pipeline contribution, and marketing ROI. Excellent communication skills with the ability to collaborate effectively across global, regional, and local teams. Fluency in Korean and English is required. Preferred Qualifications Experience in the cybersecurity industry or enterprise technology sector. Familiarity with cybersecurity market trends, customer buying journeys, and partner ecosystems in Korea. Experience managing executive events, customer forums, and industry conferences. Experience working with global marketing teams in a multinational organization. #LI-ZA1 #LI-Hybrid We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.