Director, Creative Studio EMEA

Job description

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? We’re looking for a Creative Director, Web to lead the creative direction of the Fin.ai website, one of the most important surfaces for our brand, product story, and customer experience. This role is for a senior design leader with exceptional craft, strong systems thinking, and deep experience shaping highly creative web experiences. You’ll guide and manage a team of designers in London and EMEA, helping them raise the quality, clarity, and distinctiveness of Fin’s web presence across every major page, launch, campaign, and product storytelling moment. The website is a core expression of the Fin brand. It needs to communicate with precision, move with intention, and feel unmistakably Fin. You’ll be responsible for setting that creative bar and helping the team consistently reach it. You’ll sit within the Fin Creative Studio, and collaborate with the broader web team, product marketing, growth, content, engineering, and senior leadership to shape a web experience that is creatively excellent, strategically sharp, visually distinctive, and technically feasible. This is a senior creative leadership role with significant ownership over the quality and evolution of Fin’s website experience. It requires someone who can move fluidly between vision and execution, guide teams through ambiguity, critique work at a high level, and bring a refined point of view on interaction, motion, typography, storytelling, and digital craft. What will I be doing? You’ll lead the creative direction and design quality of Fin’s website, with responsibility for both the system and the individual moments that make it distinctive and coherent. The role centers on evolving the work beyond its current state by guiding the team into new visual and interaction territory, encouraging exploration beyond familiar patterns, and raising the overall ambition of what the web experience can become. You will: Set the creative vision for Fin’s website and guide how it evolves as a primary brand and product storytelling surface. Lead, manage, and coach a team of designers, helping them produce clearer, sharper, and more distinctive work. Push the web team to explore new creative territory across visual design, interaction, motion, typography, and storytelling, moving beyond familiar patterns when the work needs a more original or elevated answer. Stay close to the work by actively shaping concepts, giving precise design direction, and prototyping and designing alongside the team to help unlock stronger outcomes. Raise the standard of web design craft across layout, typography, interaction, motion, art direction, visual systems, and storytelling. Partner with Web, Brand, Product Marketing, Growth, Content, Engineering, and the Senior Product Director to create high-quality web experiences that support launches, campaigns, product education, and customer understanding. Own creative quality across the website, while partnering with the Senior Product Director and broader web team on product strategy, performance, and conversion priorities. Evolve and maintain a strong design system for the website, ensuring consistency without creating a brand in a box. Guide the team through critique, concept development, design reviews, prioritization, and execution. Translate complex product and business ideas into simple, compelling web experiences. Bring a strong point of view on interacti