Senior Patient & Consumer Marketing Manager - Neuromodulation (Onsite in Minneapolis)

Job description

We anticipate the application window for this opening will close on - 22 Jul 2026 Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact. A Day in the LifeAt Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Careers that Change Lives Across our global Neuroscience organization, we advance care for some of medicine’s most complex neurological and spinal conditions. By combining innovative technology, data-driven insights, and deep clinical expertise, we partner with physicians and health systems to improve how patients are treated and supported throughout their care journey. Our Neuromodulation operating unit delivers advanced therapies for chronic pain, movement disorders, and nervous system conditions, offering SCS, DBS, and targeted drug delivery. Through proven technology, clinical evidence, and innovation, we provide personalized solutions that restore function and enhance quality of life. Check us out on LinkedIn: Medtronic Brain Modulation and Pain Interventions The Senior Manager, Patient & Consumer Marketing serves as the Patient & Consumer Marketing Leader for the Neuromodulation business, responsible for translating the Integrated Communications vision into integrated patient and consumer engagement strategies that strengthen therapy awareness, generate demand, deepen customer relationships and drive measurable business impact. As a member of the Integrated Communications Leadership Team, this role owns the Patient & Consumer Marketing capability across the Neuromodulation portfolio by connecting customer insights, storytelling, customer journeys, growth marketing, content strategy, multichannel engagement and performance optimization into seamless customer experiences. This role is responsible for operationalizing the Integrated Communications vision by translating enterprise priorities into scalable marketing programs, high-performing teams and modern marketing capabilities. While highly strategic, the role remains closely connected to execution, providing leadership, coaching and oversight across patient marketing, growth marketing, content development and multichannel activation. The successful candidate will lead a combination of direct reports, matrixed specialists and agency partners while continuously advancing the organization's Patient & Consumer Marketing capability. Responsibilities may include the following and other duties may be assigned. Own the Patient & Consumer Marketing Capability Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities. Translate business priorities into scalable engagement programs that strengthen therapy awareness, generate demand and deepen customer relationships. Connect customer insights, content strategy, customer journeys, growth marketing, multichannel activation and analytics into integrated customer experiences. Own Patient & Consumer Engagement Strategy Develop integrated engagement strategies that support patients and caregivers throughout the customer journey. Design and continuously optimize end-to-end customer journeys across awareness, consideration, engagement, conversion and long-term relationship building. Develop audience segmentation, lifecycle marketing and personalization strategies that improve customer engagement and business performance. Lead patient and caregiver insights to inform marketing strategy, messaging and customer experience design. Partner closely with Commercial Marketing, Medical Education, Regional Marketing and Digital teams to ensure patient engagement strategies align with business priorities while delivering a consistent customer experience across all touchpoints. Own Growth Marketing & Demand Generation Provide strategic oversight for demand generation, CRM, marketing automation, digital media, audience acquisition and patient engagement programs. Partner with Growth Marketing specialists and agency partners to develop annual marketing plans, investment strategies, campaign forecasts and optimization plans. Review campaign performance, reporting and agency recommendations to maximize marketing effectiveness, customer engagement and return on investment. Own Patient & Consumer Content Strategy Own the patient and consumer content strategy across the customer journey, ensuring messaging, storytelling and creative assets support therapy awareness, demand generation and long-term engagement. Partner closely with the PR & Marketing Communications team to translate integrated communications strategies into patient-centered engagement programs that deliver a seamless customer experience across the full customer journey. Collaborate with creative teams and agency partners to develop compelling, compliant content across web, email, CRM, social media, webinars, paid media, video and emerging digital channels. Ensure all patient-facing communications reflect audience insights, brand standards and integrated messaging strategies. Lead Organizational Excellence Directly lead members of the Patient & Consumer Marketing team, including Growth Marketing and International Patient Marketing. Build organizational capability through scalable processes, modern marketing practices, AI-enabled ways of working and continuous improvement. Serve as a trusted member of the Integrated Communications Leadership Team, contributing to organizational planning, capability development and long-term growth. Drive Performance & Innovation Define KPIs and measurement frameworks across therapy awareness, customer engagement, demand generation, conversion and customer experience. Leverage analytics, customer insights and performance data to continuously optimize marketing strategies and investment decisions. Share performance insights and strategic recommendations with senior leadership to inform future marketing investments and priorities. Must Have: Minimum Requirements Bachelor's Degree Minimum of 7 years of relevant experience with 5+ years of people or program managerial experience, or advanced degree with a minimum of 5 years of relevant experience with 5+ years of people or program managerial experience. Nice to Have Experience in consumer marketing, patient marketing, integrated marketing, brand marketing or demand generation within medical device, pharmaceutical, consumer healthcare or other regulated healthcare industries. Demonstrated success developing integrated marketing strategies that influence consumer behavior and deliver measurable business outcomes. Experience building end-to-end customer journeys and integrated engagement strategies. Strong understanding of direct-to-patient (DTP), direct-to-consumer (DTC), growth marketing, CRM, marketing automation, content strategy and multichannel engagement. Strong analytical mindset with experience leveraging marketing performance data to drive strategic decisions. Experience leading patient or consumer marketing within a global medical device, pharmaceutical, consumer healthcare organization. Experience building and scaling patient engagement, demand generation or integrated marketing capabilities. Experience managing integrated marketing campaigns across multiple therap