HPV Brand Planning & Market Development Manager

Job description

Job Description The role serves as the central hub for franchise strategy, business intelligence, forecasting, financial management, cross-functional execution, and new market development, working closely with Marketing, Medical, KAM, Sales, Market Access, Commercial Operations, Finance, and external partners, driving franchise growth by translating insights into strategy, ensuring operational excellence, and identifying future business opportunities that expand HPV prevention and access. PRIMARY ACTIVITIES HPV Strategy Planning, Forecasting & Financial Management (50%) · Lead HPV brand strategy and annual marketing planning (3 cycles per year). Lead HPV Strategy, Forecasting, Demand planning, shaping annual and multi‑year financial growth priorities aligned with global strategy and local business context, P&L stewardship · Serve as key interface with regional and global Vaccines teams, ensuring strategic coherence in highly complex public‑health initiative · Own demand forecasting with commercial assumptions for the HPV franchise. · Monitor sales performance, forecast accuracy, and business risks. · Lead budget planning, financial tracking, and resource allocation. · Ensure effective monitoring of franchise investments and spending. · Ensure consistent, customer-centric, and compliant brand execution across all channels. · Partner with Medical, Sales, and external agencies to develop impactful campaigns and customer engagement initiatives. Business Intelligence & Performance Management (20%) · Act as the central point of contact for HPV business intelligence and market insights on HCC & HCP behaviors. · Translate insights into business focus and actions · Monitor market dynamics, policy developments, and customer trends. · Develop business performance and leadership updates. · Generate actionable recommendations to support business decisions. Business Development & Market Expansion (15%) · Identify and evaluate new business opportunities, partnerships, and innovative growth models. · Develop commercialization plans and business cases for market expansion initiatives. · Explore opportunities to improve HPV awareness, access, affordability, and vaccination uptake. · Support development of strategic partnerships across healthcare ecosystems. · Monitor and track progress with high result-orientation & compliance-adhered manner. Cross-functional Operations (15%) · Serve as the operational orchestrator across Medical, Marketing, KAM, Sales, Market Access, Finance, Supply Chain, and Commercial Excellence from local side. · Drive alignment of cross-functional priorities and ensure high quality & timely execution plans for HPV, monitor implementation progress. EDUCATION, EXPERIENCE & COMPETENCIES Desired Experience/Education: Bachelor's degree in Business, Marketing, open to non-pharma background 7+ years of experience in Marketing, Strategy, Business Development, Commercial Excellence, Consulting, Healthcare, FMCG, Consumer Health, or related industries. Experience in strategic planning, forecasting, business analytics, and cross-functional project management. Demonstrated ability to manage complex stakeholders and drive business results. Professional Competencies Required: Strategic thinker with strong business acumen. Highly analytical and data-driven. Expertise in project & stakeholders management Fluency in English communication Strong ownership and execution mindset. Collaborative and influential across functions. Entrepreneurial, growth-oriented, and results-driven Required Skills: Brand Strategy, Business Intelligence (BI), Financial Forecasting, Forecast Accuracy, Interpersonal Relationships, Market Development, Strategic Planning, Strategic Thinking Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: No Travel Required Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): na Job Posting End Date: 08/15/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.