Content Strategist

Job description

🚀 We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts , accounts for 16-17 year olds , a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save , invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through Monzo ❤️ 📍London (UK) | 💰 £68,000 - £88,000 + Benefits | Hear from the team ✨ This is a 12 month fixed-term contract. We’re hiring a Content Strategist to join the team here at Monzo. We’re looking for someone who can develop holistic, cross-channel content strategies, with experience shaping content across web, app and other customer communication channels. We know making sense of money isn’t always easy, and content plays a critical role in our mission to make money work for everyone. We create meaningful content across the right touchpoints to help customers navigate their financial lives. Our job is to connect products to real-life use cases and choose the right channels to bring success stories to life. A key focus of this role will be defining content strategies for new product and feature launches, helping us reach new audiences, and expand into new markets. You’ll also use content to deepen product adoption, strengthen customer engagement, and build long-term brand salience and advocacy. 🔑 You’ll play a key role by… Working closely with the Web Content Strategy Lead, Content Editorial Lead and Integrated Marketing Managers to develop product or feature-specific content strategies – primarily for our website – but can adapt across other core channels. Your strategies will balance Monzo’s overarching content approach with the needs of specific products, target audiences and business goals. For example, you might help our Investments team create an educational content series around funds and risk appetite, or develop a content strategy to build demand for our Under 16s account. You’ll determine the right channels, formats and customer journeys to achieve the desired outcomes. You’ll also lead the content strategy for new market launches, shaping website experiences including product and feature pages, information architecture and supporting editorial content. Your role is to: Define content strategies that drive both business and customer outcomes, supporting awareness, consideration, adoption and growth. Partner with Product Marketing, Product, Design and Editorial teams to bring those strategies to life. Champion web as a key channel for product launches and brand campaigns, while ensuring strategies can extend across other customer touchpoints where appropriate. Some things you’ll do: Partner with Product Marketing Managers to embed content into go-to-market and growth campaigns. Work with our Creative Studio team to brief and develop content across your channels. Review and advise on new product and feature pages. Map custo