Associate Director, Point of Care Marketing, U.S. Region

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Waters Corporation Associate Director, Point of Care Marketing, U.S. Region The U.S. Region Associate Marketing Director at Waters Corporation leads the regional marketing strategy to drive profitable growth and market leadership across key segments, with a focus on biosciences and life sciences solutions. Role Overview The Associate Director, Point of Care Marketing, U.S. Region is a senior commercial leader responsible for defining and executing the regional marketing strategy to support profitable growth and market leadership. The role works cross‑functionally with Sales, Global Marketing, and Segment teams to translate market insight into impactful commercial execution Key Responsibilities Strategic Planning: Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals Commercial Launch Readiness: Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions Sales Enablement: Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution Demand Generation: Drive demand through events, digital marketing, targeted advertising, and partner programs ROI‑Driven Marketing: Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance Customer Engagement: Advocate for internal and external customers, ensuring product, service, and business requirements are met Required Skills & Experience Bachelor’s degree in scientific, engineering, or marketing fields required 7+ years in marketing and business development, preferably in the point of care segment and or pharmaceutical or analytical instrumentation/software/services sector Proven ability to lead from the front with minimal direct support, develop talent, and collaborate across global and local teams Strong interpersonal skills, customer focus, and strategic thinking Ability to travel up to 30% Compensation & Location Pay range: $146,000 – $233,000 (range includes base salary and other incentives) Location: Remote (U.S. EST or CST time zones ONLY) Why Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills . Primary Work LocationUSA MD - Sparks - 39 Loveton Circle Additional Locations Work Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $146,100.00 - $233,800.00 USD Annual