Senior Manager, US Home Care Marketing

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Essential Duties and Position Responsibilities Digital Marketing Launch campaigns landing pages reflecting culturally respectful and accessible content for Veterans to increase consumer awareness and drive conversion Build and manage Marketo programs: segmentation, dynamic content, nurture streams, progressive forms, lead scoring, and email deliverability tailored for Veterans and the VA care ecosystem Analyze digital campaign effectiveness in reaching target customers and driving behavior leading to conversion Partner with the government sales team to support VISN and VAMC awareness, referrals, and patient education journeys linking digital touchpoints to care pathways and product adoption. Collaborate across HC marketing teams to develop clinician marketing campaigns targeted for the government channel Serve as Adobe Marketo Engage super user for the UCC HC business (including both B2B and B2C modules) Maintain data hygiene and CRM alignment (e.g., Salesforce); establish multi touch attribution and granular reporting on pipeline and downstream outcomes e-Commerce Channel Optimization Contribute to the development and execution of the e-Commerce strategy for growth products including through the Amazon and Walmart marketplaces as well as other strategic e-commerce partners. Lead SEO/SEM, product feed management and content velocity using industry best practices to drive e-commerce platform growth and minimize channel conflict with the DTC business Implement robust analytics and attribute to inform site / listing improvements. Recommend and execute portfolio expansion strategy within e-commerce channels. Support annual strategic planning and marketing plan development. DME Channel Growth Develop resources to support execution of the DME channel strategy: partner recruitment, onboarding, co-marketing, and ongoing partner enablement (training, clinical tools, merchandising assets). Collaborate with Market Access on coding (HCPCS), coverage, and reimbursement strategy; equip DMEs with compliant claims documentation, prior authorization resources, and appeals support. Drive pull-through marketing to prescribers, case managers, and discharge planners; create sell in/sell through playbooks and measure partner performance (sell through, order frequency, returns). Partner with Quality and Customer service to resolve complaints and warranty claims from DME and distributor partners. Measure/track and report claims acceptance rates, denial reasons, and cycle time in partnership with DME partners and spotlight insights back into digital and content strategy. Experience & Education Bachelor’s degree required, MBA preferred. Advanced degree in a healthcare, business, or economics related discipline is preferred. Minimum 5 years’ work experience in commercial roles (medical device, pharmaceutical or healthcare consulting experience is preferred). Digital marketing experience is highly preferred. Experience within government channels and/or e-commerce is preferred. Knowledge and Skills Ability to work independently and manage multiple priorities in fast-paced environment. Demonstrate mental agility and the ability to learn new concepts quickly. Organized, process-oriented, and collaborative. Internally motivated, action-oriented, and drive for results. Demonstrate effective analytical and problem-solving skills and the ability to translate data into insights and actionable recommendations that drive business impact. Experience managing large amounts of data, including collecting, compiling, and analyzing statistical information from internal and external databases. Must have strong presentation and writing skills, and ability to communicate complex concepts to varied cross-functional audiences effectively Proficient in Microsoft Office products, with emphasis on Excel, Power BI, PowerPoint, and Word. Travel required (10-20%) Desired Availability Position will be full-time This role is an in-office role based in the Covington, GA office. At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills . Primary Work LocationUSA GA - Covington BMD Additional Locations Work Shift