Senior Marketing Specialist – Companion Animals

Job description

Job Description Do you want to make a meaningful impact on animal health and well-being while creating value for customers and partners through innovative solutions? Join us as a: Senior Marketing Specialist – Companion Animals Welcome to our team The Animal Health Marketing team adopts a customer-centric approach, leveraging customer insights and market intelligence to guide decision-making. Through data-driven strategies, we design, develop and implement products, platforms, brands and marketing initiatives that contribute to improving the health and well-being of companion animals and supporting veterinary professionals around the world. About the role The Animal Health Italy Marketing team is seeking a Senior Marketing Specialist – Companion Animals to support the development and execution of marketing strategies that create value for customers and strengthen the positioning of our companion animal portfolio in the Italian market. In this role you will work closely with BUD, Sales, Technical and Global Headquarters teams, contributing to strategic initiatives, promotional activities, communication projects and training programs. Taks and responsibilities include but are not limited to Developing and leading the marketing plan for the Companion Animals product portfolio, with responsibility for product strategy and its translation into appropriate tactical initiatives to achieve business objectives, as well as developing promotional initiatives and tools. Analyzing market trends, customer needs, and competitor activities, including field visits alongside the sales team to ensure strategies are aligned with customer expectations. Collaborating with Sales and Technical teams to define, organize and deliver value-added services and initiatives for customers and Key Accounts. Interpreting and managing sell-in and sell-out data to support strategic decision-making and business growth. Working closely with the dedicated team to define and execute effective digital marketing strategies aimed at enhancing product value and brand reputation. Partnering with Global Headquarters to ensure alignment between local and global marketing strategies. Preparing marketing presentations, promotional materials and supporting sales force training activities in collaboration with the broader marketing team. Contributing to the successful launch of new products and initiatives within the Companion Animals portfolio. Responsible for demand forecasting (production forecast) and the periodic review and management of budgets. Responsible for monitoring, controlling, and optimizing the expense budget to ensure alignment with financial objectives. Your profile The ideal candidate will have: 3–5 years of experience in marketing, communications, customer value management or related roles, preferably within the Animal Health sector. A degree in Life Sciences, Veterinary Sciences, Marketing, Business Administration or a related field. A strong interest in technology, innovation and digital transformation. Excellent analytical skills and the ability to translate data into actionable insights. Strong project management, communication and stakeholder engagement skills. Fluency in Italian and English, both written and spoken. Passion for the companion animal sector and a customer-focused mindset. The salary range for this position is € 49.900 - € 84.800 This is the lowest and highest salary we in good faith believe we would pay for this role at the time of this posting. This will be based on an individual’s experience, skills, organizational needs and compensation levels within their peer group. If applicable, employees may also be eligible for annual bonus and long-term incentives or other benefits. Our Talent Acquisition team will provide further information to you, if applicable. This role is part of national collective labor agreement “NCLA” “Quadro” “A3” Animal Health Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet. Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets. Required Skills: Animal Health Sales, Brand Marketing, Creative Campaign Development, Customer Value, Interpersonal Relationships, Marketing, Market Intelligence, Product Strategies, Project Management Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 07/24/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.