Senior Manager, Market Research and Analytics

Job description

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. This role will serve as a trusted insights advisor to U.S. Parkinson’s Disease leadership, leveraging a deep understanding of customers, patients, the marketplace, and brand performance to identify business opportunities and guide strategy for a new product launch in Parkinson’s Disease. The Senior Manager, Marketing Research and Analytics will design, implement, manage, analyze, and effectively communicate a broad range of market research and analytics initiatives. Responsibilities will include identifying key business questions, developing research and analytical plans, selecting appropriate methodologies, managing research and analytics partners, and synthesizing insights across multiple data sources. The role will also develop and deploy analytical solutions based on business needs and support the measurement of brand strategies and tactics at both the national and sub-national levels. The ability to influence decisions through thoughtful analysis, customer and marketplace understanding, and strong business judgment will be critical to success. The Senior Manager will act as an insights and intelligence partner to brand leadership and cross-functional teams, helping to formulate commercial strategy, identify tactical opportunities, uncover unmet customer and patient needs, and inform key launch-planning decisions. The individual will lead insight discovery through qualitative and quantitative market research, secondary data analysis, and advanced analytics. The role will also develop metrics and measurement frameworks for evaluating and improving marketing and promotional campaigns, customer engagement initiatives, and broader brand performance. This role will collaborate closely with key APEX partners, including Patient Services and Market Access, as well as other cross-functional partners and internal stakeholders such as Marketing, Finance, Sales, Medical Affairs, and Commercial Operations. The Senior Manager will design and implement research, reporting, analytics, and optimization solutions while integrating insights across functions to provide commercial teams with a holistic perspective and clear, actionable recommendations. Serve as analytics partner to the US Parkinson’s Disease team– and offer a wide variety of analytics solutions – ranging from reporting and tracking to advanced analytics in support of key business questions and strategies. Derive findings and implications from patient, physician or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the quarterly business review, annual brand planning processes; and develop fact-based recommendations to optimize performance. Determine sub-national (accounts or physicians) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance. Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability). Demonstrate a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management, to drive compelling learnings, and formulate analytical strategies appropriate for the key business questions Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Develop plans to prioritize and address insights gaps. Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business. Ensure all marketing research and analytics activities are conducted in accordance with financial and ethical compliance guidelines. Bachelor’s Degree required, Advanced degree preferred. 7+ years of relevant experience in healthcare market research & analytics, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required. Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales and Claims Data (APLD, PTD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data are preferred. Experience with current methods Analytics/Machine Learning, BI tools like Power BI or Tableau in addition to Excel is required. Hands-on expertise in current analytical methods & tools (including machine learning) is a plus. Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /influencing/presenting to senior management. Advanced agility, project management, and prioritization skills Advanced vendor management skills High motivation, strong work-ethic and positive attitude while working under tight timelines Proven experience as an integral member of a high performing work team. Accountability / Scope: Reports to Associate Director, Market Research & Analytics Focus (Scope): 50% Strategic/50% Tactical Travel: 10-20% (Role in Mettawa, IL or Florham Park, NJ) Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html