Business Communications Specialist - India

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This Position reports to: Business Communications Manager What we believe in At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story. Your role and responsibilities In this role, you will Support ABB India Electrification's strategic communications agenda by developing and executing integrated communications campaigns that build brand awareness, drive customer engagement, and amplify segment growth across all channels. The work model for the role is: #Li-Onsite The role will support for the ABB India Ltd for Electrification Business to be based at PEENYA, BANGALORE, India. You will be mainly accountable for: Communications Strategy & Content Development: Support the development and execution of the Electrification communications strategy across media, digital platforms, content initiatives, and thought leadership events. Media Relations & Corporate Communications: Develop customer success stories, draft press releases, media pitches, byline articles, and executive communication materials, while coordinating media outreach and tracking media coverage. Digital & Multi-Channel Campaign Management: Create content for social media, LinkedIn, websites, and campaign materials, and coordinate multi-channel campaigns through content calendars, asset development, and stakeholder alignment. Events & Stakeholder Engagement: Support the planning and execution of thought leadership forums, customer engagement programs, and channel partner events in collaboration with business and marketing teams. Brand Governance & Cross-Functional Collaboration: Ensure brand consistency across all communication materials and external touchpoints while coordinating with Marketing, Business Segments, and cross-functional stakeholders to align messaging and communication objectives. Qualifications for the role: Bachelor’s degree in communications, Marketing, Journalism, Public Relations, or a related field, with a minimum of 7+ years of professional experience in Communications. Demonstrated experience in developing and executing internal and external communication strategies, corporate communications, and stakeholder engagement initiatives across diverse organizations. Experience working in global and technology-driven environments, with the ability to manage communications across multicultural teams and changing business environments. Advanced storytelling skills with the ability to create compelling narratives, impactful content, and engaging communication campaigns for various audiences and platforms. Resourceful professionals with a demonstrated ability to quickly absorb, understand, and apply new information, technologies, and business knowledge in an environment of ongoing change. Well-developed verbal, written, interpersonal, and presentation skills, with the ability to work with stakeholders and collaborate effectively across functions and leadership levels. Advanced proficiency in English (written and spoken), with solid editing, content development, and communication capabilities to deliver clear, concise, and impactful messaging. More about us Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe. Recruitment Fraud Warning ABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process. View current job openings and apply at: https://careers.abb/global/en/home For more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning