MedTech Brand Manager

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Communications & Corporate/External Affairs Job Sub Function: External Communications Job Category: Professional All Job Posting Locations: Cincinnati, Ohio, United States of America, New Brunswick, New Jersey, United States of America Job Description: We are searching for the best talent to join our team as the MedTech Brand Manager for our Sector brand team. This role is ideal for a design-minded individual who understands how to build brand as a business asset. You will help shape how the MedTech brand is expressed across sector, business unit, and customer-facing touchpoints, ensuring a consistent, elevated look and feel that builds equity and meaning in the Johnson & Johnson brand. This position can sit out of our New Brunswick, NJ or Cincinnati, OH office locations on a hybrid schedule. This individual will serve as a brand advisor to Business unit (BU) brand leads and brand ambassadors, counseling teams on highly visible activations, milestones, and brand-critical moments. This role will include managing the JJMT brand mailbox, maintaining the JJMT brand review and approval process, and partnering with cross-functionally to provide clear guidance, governance, and hands-on support that drives collaboration, brand fit and competitive advantage. Success in this role requires balancing structured processes with sound judgement and adaptability. Key Responsibilities Support day-to-day Brand Review operations and governance processes: Monitor the Brand Review inbox and queue Triage submissions, help organize review priorities Provide timely, practical guidance on campaign assets, program names and wordmarks, event collateral, and more. Manage routine requests and escalate complex issues to appropriate team members. Partner with Brand leads across business units to help implement the MedTech brand across assets and support consistent brand execution. Maintain Brand Review standard operating procedures (SOPs), helping keep them practical, clear, and reflective of current business needs. Support social media brand governance by reviewing social content, providing brand guidance, and partnering with social leads to help ensure platform-appropriate brand consistency. Help maintain and expand a reusable social media template library and component toolkit to support on-brand content production across teams. Identify and integrate appropriate AI capabilities into brand workflows, templates, and governance processes to improve efficiency, consistency, and scalable content development while maintaining brand and compliance standards. Coordinate production of the MedTech Brand quarterly newsletter: gather content, support layout development, and help coordinate distribution to keep partners informed of brand updates, wins, and guidance. Support creative explorations with agency partners by helping prepare briefs, coordinate timelines, and review concepts that broaden MedTech’s visual language and asset diversity. Assist with the development of new visual assets, including medical illustrations, hero product illustrations, photography, and iconography, and help ensure high-quality, metadata-tagged additions to the Brand Center. Coordinate with the Enterprise Brand team to help implement enterprise visual identity updates and support consistent, compliant MedTech applications. Track and report on brand consistency and the effectiveness of brand tools and processes, sharing observations and recommended improvements based on metrics and customer feedback. Build collaborative partnerships with business units by serving as a helpful brand resource, supporting teams with practical guidance while preserving brand integrity. Help educate stakeholders on brand standards to encourage consistent execution, stronger creative outcomes, and greater confidence using brand tools and guidance. Apply Johnson & Johnson’s Credo and Leadership Imperatives in day-to-day work, decision-making, and partner interactions to support alignment with enterprise values. Qualifications 5+ years of experience in brand governance, digital brand management, marketing operations, or agency account/creative management—experience in healthcare or medical technology preferred. Proven experience managing intake and review systems (Airtable or comparable tools) and handling high-volume request streams. Ability to operate independently: prioritize work, make informed decisions, and deliver high-quality outputs with minimal supervision. Proactively anticipate risks and bottlenecks; surface issues early and present clear, scalable solutions to keep projects on track. Identify process inefficiencies and drive improvements (templates, tools, workflows) that increase speed and consistency without compromising quality. Strong understanding of digital design systems, wireframes, user experience basics, and website governance. Excellent written and verbal communication skills; comfortable responding to partners across levels and regions. Proficiency with collaboration platforms (Microsoft Teams), project tracking tools, and basic design review (Figma, Adobe XD, or similar) is highly desirable. Experience with enterprise brand centers, DAMs, and scalable governance programs a plus. Familiarity with regulatory and legal requirements in healthcare communications a plus. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource. Required Skills: Preferred Skills: Brand Reputation Management, Communications Measurement, Copy Editing, Corporate Communications Management, Corporate Communications Strategy, Corporate Management, Cross-Functional Collaboration, Cultural Competence, External Communication, Market Research, Media Relations, Process Improvements, Relationship Building, Social Awareness, Stakeholder Engagement, Strategic Thinking, Technical Credibility The anticipated base pay range for this position is : $102,000.00 - $177,100.00 Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits