Marketing Manager I/II, Consumer Marketing

Job description

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. The Marketing Manager I/II, Consumer Marketing, plays a key role in advancing brand performance by developing and executing consumer-focused promotional campaigns, managing patient support and advocacy initiatives, and translating brand strategy into impactful, insight-driven tactics. This role partners closely with agency teams, brand team partners, and internal business stakeholders to deliver high-quality, compliant marketing initiatives that strengthen brand messaging, enhance patient engagement, and support key brand objectives. Key Job Responsibilities Develop and execute promotional assets, brand campaigns and pilot initiatives that align with brand strategy, reinforce brand positioning, and support key brand objectives. Manage key patient support programs for the brand, overseeing day-to-day operations while identifying, evaluating, and implementing optimization initiatives and potential co-promotion opportunities. Manage the patient advocacy program, including potential activities such as coordination of patient testimonial videos, national meeting speaking opportunities, and other engagement initiatives that support brand objectives and amplify authentic patient perspectives. Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals. Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label. Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, and Medical) to ensure compliance and consistency in approach and messaging. Bachelor's Degree 2+ years of marketing experience with a demonstrated ability to leverage core marketing skills, lead strategic initiatives, and drive strong business performance. Preferred Qualifications: 3+ years of consumer marketing or relevant marketing experience. Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix. Experience developing and executing marketing assets across key consumer touchpoints (i.e. Display, Social, Search, Website, CRM). Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html